Author Sarah HaasisCategories Branding, Design, StrategyLeave a comment on Is It Time to Rebrand? Six Questions to Ask Your Team. Is It Time to Rebrand? Six Questions to Ask Your Team.
A strong brand experience is imperative in today’s competitive, crowded business climate.
Author Doug HebertCategories Branding, Design, StrategyLeave a comment on Logo Design: Is “Good” “Good ‘nuff”? Logo Design: Is “Good” “Good ‘nuff”?
The commoditization of branding and marketing has been going on for years.
Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse. A New Internet is Coming. Get Ready for the Metaverse.
The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta.
Author Savage BrandsCategories Strategy, SustainabilityLeave a comment on Position Your Company, Products and Services to Meet the ESG Demands of Your Customers Position Your Company, Products and Services to Meet the ESG Demands of Your Customers
Companies are spending a lot of time, money and effort to develop ESG strategies and targets.
Author Savage BrandsCategories Investor Communications, Strategy, SustainabilityLeave a comment on It’s Not About You: Including All Stakeholders in ESG Efforts It’s Not About You: Including All Stakeholders in ESG Efforts
If you can take these simple steps in developing your ESG strategy you’re well on your way to solidifying a stakeholder network that is invested in your success.
Author Savage BrandsCategories Strategy, SustainabilityLeave a comment on Sustainability Reports: Top 10 Mistakes Sustainability Reports: Top 10 Mistakes
This article was co-written by Sydney Isaacs & Lisa Pham of Abernathy MacGregor and Bethany Andell of Savage Brands
Author Savage BrandsCategories Content Marketing, Strategy, SustainabilityLeave a comment on Opportunities to Create a Great Digital Reporting Experience Opportunities to Create a Great Digital Reporting Experience
While some companies still print their sustainability reports (a contradiction in sustainability practices, we must say), more and more are moving to an online presence.
Author Savage BrandsCategories Marketing Communications, Purpose, StrategyLeave a comment on How to Tell a Compelling ESG Story How to Tell a Compelling ESG Story
ESG work is a very aspirational and inspirational undertaking, and as such, deserves to be talked about in aspirational and inspirational ways.
Author Bethany AndellCategories Investor Communications, Strategy, SustainabilityLeave a comment on Top Three Reasons to Consider an Integrated Sustainability Report Top Three Reasons to Consider an Integrated Sustainability Report
As stakeholders press organizations to lead the change in society’s greatest problems, company executives are considering reporting their environmental and social performance as much as they report their business performance.
Author Savage BrandsCategories Leadership, Organizational Change/Alignment, Purpose, StrategyLeave a comment on Why Purpose is Crucial to a Successful M&A Effort Why Purpose is Crucial to a Successful M&A Effort
The failure rate for mergers and acquisitions (M&A) sits between 70 percent and 90 percent.