While the specifics of how you craft your company story will vary there are several fundamental elements of purposeful communication that cross all channels and media. Begin by getting your arms around your authentic story, matching your narrative with your image, and then following through with flawless execution.
While most companies want tribal brand loyalty, many are unclear about how to create raving fans that believe in and support a company’s Purpose. Creating advocacy is a journey—belief and trust can’t be built overnight.
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.