For The Love Of Orange
I love the color orange.
How To Choose The Right Branding Agency
Branding requires a significant investment of time, budget and resources.
Is It Time to Rebrand? Six Questions to Ask Your Team.
A strong brand experience is imperative in today’s competitive, crowded business climate.
Logo Design: Is “Good” “Good ‘nuff”?
The commoditization of branding and marketing has been going on for years.
How Purpose Can Evolve Your Brand
As the outward-facing aspect of your business, your brand must make clear what your organization cares about and reflect what it stands for.
Share Your Brand’s Story to Connect with Stakeholders and Win Hearts
While the specifics of how you craft your company story will vary there are several fundamental elements of purposeful communication that cross all channels and media. Begin by getting your arms around your authentic story, matching your narrative with your image, and then following through with flawless execution.
Seven Stages to Brand Advocacy
While most companies want tribal brand loyalty, many are unclear about how to create raving fans that believe in and support a company’s Purpose. Creating advocacy is a journey—belief and trust can’t be built overnight.
Women Making Positive Impact on the Energy Industry
In January at the World Economic Forum in Davos, Facebook’s COO Sheryl Sandberg proclaimed, “Men still run the world…I’m not sure its going that well.”
When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Corporate Purpose is No Longer Optional
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.