Author Stacey PieferCategories Culture/Employee Engagement, Internal CommunicationsLeave a comment on The Astros Had a Culture Problem, Not a Cheating One The Astros Had a Culture Problem, Not a Cheating One
As I write this, the Houston Astros are fresh off of hiring a new manager.
Author Stacey PieferCategories Branding, Culture/Employee EngagementLeave a comment on Women Making Positive Impact on the Energy Industry Women Making Positive Impact on the Energy Industry
In January at the World Economic Forum in Davos, Facebook’s COO Sheryl Sandberg proclaimed, “Men still run the world…I’m not sure its going that well.”
Author Stacey PieferCategories Social MediaLeave a comment on It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well
In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.
Author Stacey PieferCategories Culture/Employee Engagement, Employer Branding, Social MediaLeave a comment on Even B2B Brands Should Consider Social as Part of the Marketing Mix Even B2B Brands Should Consider Social as Part of the Marketing Mix
Let’s face it, communication channels have multiplied, so numerous touchpoints with your brand are the rule, not the exception. One notable increase has been the proliferation of informal communications, namely social media, which is now an inevitable part of modern day brand communications. More and more potential employees and individuals with buying power are looking to online communities to get a flavor for a company and its brand attributes.
Author Stacey PieferCategories Internal CommunicationsLeave a comment on Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy
It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.