Author Savage BrandsCategories Branding, Culture/Employee EngagementLeave a comment on Women Making Positive Impact on the Energy Industry Women Making Positive Impact on the Energy Industry
In January at the World Economic Forum in Davos, Facebook’s COO Sheryl Sandberg proclaimed, “Men still run the world…I’m not sure its going that well.”
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories Branding, Savage ThinkingLeave a comment on Corporate Purpose is No Longer Optional Corporate Purpose is No Longer Optional
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Employer BrandingLeave a comment on Assessing Your HR Brand: Are You Retaining the Best & Brightest? Assessing Your HR Brand: Are You Retaining the Best & Brightest?
Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.