Author Jackie DrydenCategories Branding, StrategyLeave a comment on Still scratching my head over JCPenney’s rebrand Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.
Author Bethany AndellCategories Innovation, StrategyLeave a comment on On Being Innovative. Links to Read and Follow. On Being Innovative. Links to Read and Follow.
Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin.