Author Abby Lasaine VazquezCategories Branding, Design, StrategyLeave a comment on Farewell to Duo the Owl: The End of a Brand Mascot Farewell to Duo the Owl: The End of a Brand Mascot
The branding world has lost an icon.
2025 Update to How Much Should You Budget for Marketing
While industry benchmarks suggest allocating 7-8% of revenue to marketing for B2B companies, the optimal budget is not a one-size-fits-all solution.
Investing in Social Media for Business
A look at how to get started with investing in social media for business by setting goals, grabbing baseline metrics and considering all the caveats.
Creative B2B Marketing Campaigns ARE Possible: Here’s How
Creative B2B marketing campaigns aren’t just for consumer-focused industries anymore. Here’s how we adopt a B2C mindset for our B2B marketing clients.
Cultivating AI Resilience Part 2: Marketing Strategy
By thoughtfully weaving AI into your marketing strategies, you can ensure they are resilient, responsive and ready to meet the challenges ahead.
Cultivating AI Resilience: A Survival Guide for Newly Minted AI Barbies and Kens
In Part 1, we unpack what you can do today about getting your house in order.
Harnessing the Power of Chat GPT in Digital Marketing
By understanding the capabilities and potential concerns surrounding Chat GPT and other AI technologies, we at Savage Brands are committed to helping our clients harness the power of AI in digital marketing responsibly and effectively.
Making the Switch to GA4: A Marketing Team’s Experience Moving to A New Google Product
Our team shares its firsthand GA4 transition thoughts as we adjust to a new Google Analytics platform and anticipate the sunsetting of Universal Analytics.
Author Sarah Snyder-CastañedaCategories Strategy, Web + Online MarketingLeave a comment on Data Collection, Automation Top-of-Mind for Digital Teams Data Collection, Automation Top-of-Mind for Digital Teams
The digital marketing landscape is quickly evolving and top marketers around the world are asking the same questions.
Author Azan DhananiCategories Strategy, Web + Online MarketingLeave a comment on Local Search And Why It Matters Local Search And Why It Matters
Every business benefits from improved local search rankings.