Investing in Social Media for Business
A look at how to get started with investing in social media for business by setting goals, grabbing baseline metrics and considering all the caveats.
Creative B2B Marketing Campaigns ARE Possible: Here’s How
Creative B2B marketing campaigns aren’t just for consumer-focused industries anymore. Here’s how we adopt a B2C mindset for our B2B marketing clients.
Cultivating AI Resilience Part 2: Marketing Strategy
By thoughtfully weaving AI into your marketing strategies, you can ensure they are resilient, responsive and ready to meet the challenges ahead.
How Much Should You Budget for Marketing?
Not all industries are created equal when it comes to marketing budgets
Cultivating AI Resilience: A Survival Guide for Newly Minted AI Barbies and Kens
In Part 1, we unpack what you can do today about getting your house in order.
Harnessing the Power of Chat GPT in Digital Marketing
By understanding the capabilities and potential concerns surrounding Chat GPT and other AI technologies, we at Savage Brands are committed to helping our clients harness the power of AI in digital marketing responsibly and effectively.
Making the Switch to GA4: A Marketing Team’s Experience Moving to A New Google Product
Our team shares its firsthand GA4 transition thoughts as we adjust to a new Google Analytics platform and anticipate the sunsetting of Universal Analytics.
Author Sarah Snyder-CastañedaCategories Strategy, Web + Online MarketingLeave a comment on Data Collection, Automation Top-of-Mind for Digital Teams Data Collection, Automation Top-of-Mind for Digital Teams
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Every business benefits from improved local search rankings.
Author Care GerlandCategories Strategy, Web + Online MarketingLeave a comment on Apple Mail Privacy Protection is here. How does this impact your email marketing? Apple Mail Privacy Protection is here. How does this impact your email marketing?
This article is co-written by Care Gerland & Andrew Peng