Author Sarah HaasisCategories Branding, StrategyLeave a comment on This Halloween, The 5 Things That Should Scare You About Your Brand This Halloween, The 5 Things That Should Scare You About Your Brand
Halloween is a time to face your fears, and brands should do the same.
Author Heather ManesCategories StrategyLeave a comment on Planning your 2026 Marketing Budget: What’s Changed Since The January 2025 Guide Planning your 2026 Marketing Budget: What’s Changed Since The January 2025 Guide
The marketing industry continues to evolve heading in 2026. View the key trends impacting 2026 marketing plans and budgeting processes.
Author Abby Lasaine VazquezCategories Branding, Design, StrategyLeave a comment on Elevate Your Visual Storytelling with a Professional Photoshoot Elevate Your Visual Storytelling with a Professional Photoshoot
A strong visual brand is essential to standing out and connecting with your audience.
Author Savage BrandsCategories Branding, Design, StrategyLeave a comment on Logo Design: Is “Good” “Good ‘nuff”? Logo Design: Is “Good” “Good ‘nuff”?
The commoditization of branding and marketing has been going on for years.
Author Abby Lasaine VazquezCategories Branding, Design, StrategyLeave a comment on Farewell to Duo the Owl: The End of a Brand Mascot Farewell to Duo the Owl: The End of a Brand Mascot
The branding world has lost an icon.
2025 Update to How Much Should You Budget for Marketing
While industry benchmarks suggest allocating 7-8% of revenue to marketing for B2B companies, the optimal budget is not a one-size-fits-all solution.
Investing in Social Media for Business
A look at how to get started with investing in social media for business by setting goals, grabbing baseline metrics and considering all the caveats.
Creative B2B Marketing Campaigns ARE Possible: Here’s How
Creative B2B marketing campaigns aren’t just for consumer-focused industries anymore. Here’s how we adopt a B2C mindset for our B2B marketing clients.
Cultivating AI Resilience Part 2: Marketing Strategy
By thoughtfully weaving AI into your marketing strategies, you can ensure they are resilient, responsive and ready to meet the challenges ahead.
Cultivating AI Resilience: A Survival Guide for Newly Minted AI Barbies and Kens
In Part 1, we unpack what you can do today about getting your house in order.