2025 Update to How Much Should You Budget for Marketing
While industry benchmarks suggest allocating 7-8% of revenue to marketing for B2B companies, the optimal budget is not a one-size-fits-all solution.
Why Niche Markets Matter For Growth Marketing
While deeply understanding a niche market like manufacturing is foundational, it is the combination of this knowledge with an award-winning team’s expertise that truly drives success.
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Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse.
Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse. A New Internet is Coming. Get Ready for the Metaverse.
The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta.
Posted on Author Heather ManesCategories Marketing CommunicationsLeave a comment on On Tone and Timing: Messaging in This Time of Uncertainty
Author Heather ManesCategories Marketing CommunicationsLeave a comment on On Tone and Timing: Messaging in This Time of Uncertainty On Tone and Timing: Messaging in This Time of Uncertainty
Marketing messaging during a crisis requires tact. Use the pandemic as an opportunity to build trust. Learn how to reframe messaging to elevate your brand.