Savage Thoughts

Before launching a branding initiative or campaign, you have to know the goals. Steve Ward, Corporate Director of HSE at FMC Technologies shares the goals that shaped their Destination Zero initiative results.

During a rebrand, it’s critical to pay attention to the values a new brand communicates. Glenn Taylor, Chief Marketing Officer of the Houston Symphony talks about the values their centennial rebranding campaign reflects.

How do you communicate a shift in mindset that goes beyond a single initiative and encompasses an entire company? Steve Ward, Director of HSE at FMC Technologies, shares how the company launched Destination Zero, the highly successful safety campaign.

Anniversaries are a great time to take stock of company legacy and rethink the brand moving forward. Glenn Taylor, Chief Marketing Officer for the Houston Symphony, talks about why the centennial is the perfect time for their rebrand.

To get 8,000 new employees on the same page, this company rebranded their health and safety programs. Savage’s Robin Tooms talks about shifting internal perceptions with Steven Ward, Corporate Director of HSE at FMC Technologies.

Troy Pike, CEO of Parker School Uniforms, shares how they assess the companies they acquire based on shared purpose and like strategies for providing value. Growing brands with multi-tiered brand relationships, on Brandonomics.

Alex Brown, senior social media and employment branding specialist at Waste Management, talks to Savage’s Robin Tooms about how they’re leveraging social media to solve HR challenges.

As marketers, how do we determine the effectiveness of our social media campaigns? We asked Alex Brown, senior social media and employment branding specialist at Waste Management, how they determine the results of their efforts.

Make new friends but keep the old: Michelle Holmes, director of marketing for James Coney Island shares how they’re bridging the gap between their legacy brand and their “refreshed” brand, JCI Grill.

When your brand is expanding into new markets, it’s important to hold onto your core purpose. Troy Pike, CEO of Parker School Uniforms, talks about how they’re remaining focused on consistency and quality as they expand.