Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 4

Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.

In the fourth video of the series, host Karen Love speaks with Jackie Dryden on why she and Bethany Andell decided that now was the time to write Get Your Head Out of Your Bottom Line, and convince corporate leaders to build their brand on purpose.

Karen: This is the PKF Texas Entrepreneur’s Playbook; I’m Karen Love, Host and Founder. I’m her with Jackie Dryden, Chief Purpose Architect of Savage Brands. Welcome back to the Playbook Jackie.

Jackie: Thank you very much.

Karen: And when you were here before we talked about your unique title and how it fit into the Savage Thinking and the new book that you and Bethany Andell have written, and so the curiosity just really overcomes me of how in the world did you decide that Savage Brands, you and Bethany, would write this book on this topic?

Jackie: That’s a great question because many people ask us that. They say why a branding company that has been around for 40 years did you decide to go in this direction? And I think it stems from the fact that we realized the conversation was changing and we needed to change with it. That companies nowadays feel like they can go out online and buy a logo for $40.00 and that they can have their nephew do a website and they can take pictures on their iPhone and we started saying what of value are we actually adding to the equation? And we realized that our greatest value was to be able to get in with company leadership and talk about what drives them as an organization, who they want to connect with, how to build a culture that is based on something that adds value to the world and not just the looks of it, but how it actually moves people to action.

Karen: Right, it really props up and gives substance to Marketing and Branding, what people traditionally think of it.

Jackie: Nicely put, I like that.

Karen: Thank you, thank you; well I’m buttering my own bread there so thank you.

Jackie: Nice buttering.

Karen: I appreciate that. So let’s talk about the book real quickly, it’s called Get Your Head out of Your Bottom Line and Build Your Brand on Purpose, so we’re hoping that everybody will read it and that you will come back and talk to us more about it later.

Jackie: I would love to, thanks for having me.

Karen: Thank you, thank you. Well this has been another Thought Leader Production brought to you by PKF Texas Entrepreneur’s Playbook.