Jackie Dryden featured on Ad Speaks Houston
We love the opportunity to showcase our AAF-Houston members, and this interview with Jackie Dryden is a lesson in getting your brand out there, so it's understood, believed and your brand advocates are telling everyone.
Jackie was featured on the May 28, 2019 Episode of AAF Houston’s podcast Ad Speaks Houston.
Jackie Dryden is the Chief Purpose Architect for Savage Brands, a long-time AAF-Houston Member, past president of the ad club, and was inducted into the Southwest Advertising Hall of Fame. We sat down with Jackie to talk about that, and her formula for the seven stages of brand advocacy. Take a listen and learn how you can get some of that good stuff for your brand.
We love the opportunity to showcase our AAF-Houston members, and this interview with Jackie Dryden is a lesson in getting your brand out there, so it’s understood, believed and your brand advocates are telling everyone. It’s really not that hard if you follow her seven steps. There won’t be a test at the end, but there just might be a benefit for you. Jackie is also co-author of the book “Get Your Head Out of Your Bottom Line, and Build Your Brand on Purpose”. That’s her word “purpose”, and you will find out why that word drives her agency and her clients’ success stories. So, with “purpose” get ready to be great.
Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation – Houston chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
With a passion for helping others discover “why” and “what for,” Jackie Dryden leads companies to uncover and align with their purpose. But don’t be fooled. Her purpose development strategy packs a punch and will shake the core of your foundation. Serving as the Chief Purpose Architect at Savage, Jackie thrives on creating design and communications strategy to support corporate purpose. She is co-author of "Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose" available at https://savagethinking.com.