Savage Wins Lantern Award for Vulcan Industrial’s Employer Brand

Category: Internal Branding Program
Award: 2025 Houston Business Marketing Alliance Lantern Awards

Savage is proud to share that our work with Vulcan Industrial took home the Lantern Award, the category’s highest distinction in the Internal Branding Program category at the 2025 Houston Business Marketing Alliance Lantern Awards. The recognition follows Vulcan’s first-place national win for Best Employer Brand Launch at the 2025 Rally® Awards, further validating the business impact of a clear and lived employee value proposition.

About the winning work

Vulcan’s employer brand is anchored in Winning Big. Together, we transformed that promise into everyday experiences for employees across the company. The launch included executive and manager onboarding, a company-wide Opening Ceremony, and a sustained internal rollout on Microsoft Viva Engage. The focus was simple and practical: help people see themselves in the story, then give them clear ways to live it.

Why it stood out

• Clarity: A plain-spoken EVP that reflects how work really gets done
• Participation: A launch designed for involvement, not just attendance
• Sustainment: Tools, rhythms, and visibility that keep momentum going

Results the judges noticed

• 100% employee participation and 64% engagement on the new communications platform
• 168,000+ post views that built shared understanding and pride
• 15% reduction in attrition and 10% increase in productivity
• 50% reduction in scrap
• One unified culture that people can articulate and rally around

In our words

“Working with Vulcan’s leadership was a true partnership. Their culture was already unique and strong. We helped give it a voice, a look, and real ways to lean further into it.”
Sarah Haasis, Head of Strategy, Savage

About the Lantern Awards of Texas

Hosted by BMA Houston, the Lantern Awards recognize outstanding results in business marketing across Texas. The Lantern Award is the top honor within each category, reserved for entries that demonstrate excellence in strategy, creative execution, and measurable impact.

Savage Brands believes in unleashing the good inherent within all organizations. Business results are driven by connecting with people at the belief level. That’s why we align everything a company says and does with its Purpose through a proven process that links strategy and execution with “why.” We solve the challenges corporate America faces by building tribal loyalty from the inside out, focusing on people first to deliver authentic brand experiences. Savage builds purposeful brands, communications, leaders and cultures.