Want your employees to be brand advocates? Help them see and recognize behaviors that matter.

Purpose and behavior can bring a company’s values to life. Are your employees advocates for your brand? Savage’s Bethany Andell continues her visit with Patricia Quinlan, a maverick spirit who is also chairman and owner of InkJet Inc.

Bethany:  Welcome to this edition of Brandonomics, an inside look at top brands and their strategies.  I’m Bethany Andell, President of Savage Brands, and I have back with me today Patricia Quinlan, Chairman and Owner of InkJet. InkJet provides printing solutions for industrial clients and with that they bring a maverick spirit. Welcome back Patricia.

Patricia:  Thanks Bethany, I’m glad to be here.

Bethany:  So last time we talked a lot about InkJet’s purpose, the mission, vision, values, but we ran out of time and I would love to do a deeper dive with you on the values and behaviors. Because I know how much you care about your culture at the company and just thought we could spend some time talking about that. It might be good if you could remind everyone what the InkJet purpose is and then we can just go straight into behaviors.

Patricia:  The purpose of InkJet is to nurture the maverick spirit in each of us. And then InkJet has four core values; Express your mad scientist, Pulverize expectations, Be rabid about reputation, and Build the tribe.

Bethany:  So how do behaviors actually help to bring those values to life or help the company deliver on its purpose at the end of the day?

Patricia:  Most companies sort of have like an Employee of the Year, an award such as that. We only have two awards and it’s Spirit of a Maverick Award and it’s Mad Scientist Mad Mind Shift Award. Mad Scientist Mind Shift really focuses on someone that has had a transformational year; someone that was already a core values fit and fit the company, but has gone above and beyond in so many different ways. Getting stuff done, stretching their mind and failing forward; being okay with being vulnerable in situations and cross-functional projects and saying “hey, I need help with this,” or “I would like to do this,” or suggesting different things. It’s come up to advocacy so normally someone that wins the Mad Scientist Mind Shift Award is someone that becomes a true advocate for the brand.

Bethany:  Patricia, thank you so much for being here – I could go on and on and on in this conversation. That wraps up today’s episode of Brandonomics, an inside look at top brands and their strategies. I’m Bethany Andell, President of Savage Brands