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Author Heather ManesCategories StrategyLeave a comment on Planning your 2026 Marketing Budget: What’s Changed Since The January 2025 Guide
Author Heather ManesCategories StrategyLeave a comment on Planning your 2026 Marketing Budget: What’s Changed Since The January 2025 Guide Planning your 2026 Marketing Budget: What’s Changed Since The January 2025 Guide
The marketing industry continues to evolve heading in 2026. View the key trends impacting 2026 marketing plans and budgeting processes.
2025 Update to How Much Should You Budget for Marketing
While industry benchmarks suggest allocating 7-8% of revenue to marketing for B2B companies, the optimal budget is not a one-size-fits-all solution.
Why Niche Markets Matter For Growth Marketing
While deeply understanding a niche market like manufacturing is foundational, it is the combination of this knowledge with an award-winning team’s expertise that truly drives success.
Posted on Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse.
Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse. A New Internet is Coming. Get Ready for the Metaverse.
The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta.
Posted on Author Heather ManesCategories Marketing CommunicationsLeave a comment on On Tone and Timing: Messaging in This Time of Uncertainty
Author Heather ManesCategories Marketing CommunicationsLeave a comment on On Tone and Timing: Messaging in This Time of Uncertainty On Tone and Timing: Messaging in This Time of Uncertainty
Marketing messaging during a crisis requires tact. Use the pandemic as an opportunity to build trust. Learn how to reframe messaging to elevate your brand.