Build your thought leadership, and your brand, by showcasing unique perspectives
If you sell an intellectual product (that's focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Robin: Hello and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I am Robin Tooms, VP of Strategy at Savage Brands, and my guest again is David Skinner, CEO at KCA. So David, welcome back to Brandonomics.
David: Robin, it’s great to be back. Thank you for having me.
Robin: Well thank you. I’ve loved hearing your brand story at KCA and it’s very interesting because you relayed how challenging it can be to brand the intangible. You’re a consulting firm, and that means you have to share all of your thought leadership and what you believe in as a company; that is tough. How are you doing that?
David: It is difficult. One of the things that we decided early on to do I think that was a bit unique is to start an industry breakfast; so it’s called The Houston Energy Breakfast. We started it earlier this year; we have them quarterly. The idea behind the breakfast was to give our clients and others a chance to talk about the challenges that they’re having and how they’re approaching those challenges and give the audience I think insight into how some of these companies think and how they’re looking at things as different as sustainability and energy consumption and awareness and those types of things. And we’ve had experts on from like IBM that talked about cyber security within the energy space. And so really unique perspectives, that’s what as a company we really want to bring to our client’s; our unique perspectives, thought leadership. And this is just another way of kind of demonstrating that, differentiating ourselves from other companies.
Robin: I love that because you as the brand, you’re curating all these conversations and connecting your audiences with them and that’s helping to build all of that thought leadership.
David: That’s right, that’s right, and people have a great time at it too; you have to have a good time, right? It’s really kind of funny; the breakfast starts officially at 6:00 with networking, but we have people that show up at 5:30 in the morning which if you’re willing to show up at 5:30 in the morning at a hotel that’s something.
Robin: That’s the sign of a great event, I agree.
David: It is.
Robin: Well thank you. This has been another edition of Brandonomics, an inside look at brands and their marketing strategies.
KCA, is a team of expert consultants providing strategic insights and great results to clients in the energy, technology and legal industries. KCA helps clients create smart, robust strategies to solve tough business challenges. https://kca-us.com/