Designer’s envy. We’ve all had it. Even non-designers get it. It’s that feeling you get when you see something so brilliant or so simple that it is just plain genius that you wish you had thought of it. Or maybe it’s just a beautiful design that is completely out of your comfort zone, and you’re so jealous that you can’t do that.
Your website is your best marketing asset – always working to support your sales team and provide value for your customers. But if it’s overdue for a redesign, you may not be extracting as much value as you can, leaving dollars on the table. In the age of tighter marketing budgets, you need to maximize each communication and marketing channel, starting with a hard look at your website to determine if it’s time for a redesign.