From SEO to GEO: How We’re Addressing the Shifting Search Landscape
Author Savage BrandsCategories SEO/SEM, Web + Online Marketing
The evolving presence of AI in our daily lives is changing not only how we source information, but also how our own information is found and used.
The evolving presence of AI in our daily lives is changing not only how we source information, but also how our own information is found and used. SEO is transforming parallel to the AI landscape. How will we continue to optimize for traditional search while embracing new technologies and evolving platforms? Everyone is in the race to stay on top and ahead of AI.
From megacorporations like Google to us here at Savage, everyone is adapting to ensure their content remains discoverable, relevant and impactful. Here’s how we’re doing it:
Continuing to Create Quality Content
Prioritizing high-value and original content is more important than ever. Offering unique perspectives while tailoring content to specific industry and audience not only positions brands as a thought leader and demonstrates strong E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness), but also gives AI and search engines the information they’re programmed to prioritize. In short, thoughtful content is the new keyword strategy.
Integrating AI into the Process
AI isn’t necessarily replacing human-centered content, but it is currently reshaping the way that we create and review it. At Savage, we leverage AI to our advantage – from research to review – we ensure our content will resonate with both users and bots.
Altering How We Measure Success
As AI reshapes how users interact with search, we’re redefining how we measure success. Traditional metrics like keyword rankings and click-through rates are no longer the sole indicators of strong SEO performance. Instead, we’re expanding our focus to include AI and LLM (large language model) visibility, brand awareness within search engines, and topical authority on key subjects. These indicators help us understand if our content is being found and how it’s being interpreted by AI.
What’s Next
While the introduction of AI in all avenues of life may be overwhelming, as marketers our job is to stay ahead of what’s to come for humans and bots, and understand that search is evolving, not dying.
With a focus on quality, adaptability, and awareness expansion, we firmly believe that the strongest content will continue to win. AI is a tool to use, not our competition. It may cause a shift in how we create, optimize, and measure content, but it doesn’t change the foundational principle: people want fast, helpful, relevant and trustworthy information.
By embracing AI as a complement to human creativity and thought, not a replacement for it, we can build stronger strategies to keep brands visible and ahead of the curve.
Stay visible. Stay relevant. Stay ahead. Connect with Savage to evolve your content for the future of search.
Savage Brands believes in unleashing the good inherent within all organizations. Business results are driven by connecting with people at the belief level. That’s why we align everything a company says and does with its Purpose through a proven process that links strategy and execution with “why.” We solve the challenges corporate America faces by building tribal loyalty from the inside out, focusing on people first to deliver authentic brand experiences. Savage builds purposeful brands, communications, leaders and cultures.
From SEO to GEO: How We’re Addressing the Shifting Search Landscape
