Making Your Customers Look Good
Part of your brand experience should be improving your customers' lives -- and if you interact with your clients' brand, you should be making them look good. Troy Pike, CEO of Parker School Uniforms, talks about helping schools promote their brand so that their customers can focus on what's most important.
Robin: Hello and welcome to this edition of Brandonomics, an inside look at top brands and their marketing strategies. I am Robin Tooms, Vice President of Strategy at Savage Brands, and my guest again today is Troy Pike, CEO at Parker School Uniforms. So, Troy, welcome back to Brandonomics.
Troy: Hi, Robin.
Robin: Well, thank you again for coming back to the show to talk today more about how Parker’s brand really represents the brands of the schools that you work with as well. I find that interesting, so tell me, how does Parker deal with that?
Troy: It’s really the core of our business is helping the schools look good consistently, but also be very unique. And part of what we do is ensure that our products look crisp and clean so that as those students are wearing them down the street or in the supermarket they’re serving as a really positive billboard for the school.
Robin: Right. ‘Cause the reflection of what the students are wearing is reflecting how good of a school you’re in.
Troy: Absolutely. And when you see a bunch of sharp-looking kids you think, “Wow, what’s going on at that school?”
Robin: So that partnership’s great, but how do you make sure that the schools can focus on education rather than focusing on the uniforms?
Troy: We really take the responsibility on for them. Like they’ve outsourced clothing their children to us, and we ensure that we have products we can put every child in a quality, well-fit uniform the first day of school, which is really our mission, but we do that in a very sincere and serious way so that schools don’t have to worry about that; they can focus on their curriculum, getting people to the right place at the right time.
Robin: Mm-hmm. Yeah. And then in turn the students can focus on their education.
Robin: And that’s what’s important. Well thank you for sharing that, Troy.
Troy: Thank you.
Robin: This has been another edition of Brandonomics, an inside look at top brands and their marketing strategies.
Since 1931, Parker School Uniforms has delivered the best quality private school uniforms and customer service, giving it an impressive 98.4 percent retention rate among the more than 800 schools and thousands of families it serves. The company’s strong values mean customers recognize something special – not only in the uniforms, but also in the way Parker does business. https://www.parkersu.com/