Savage Thoughts

When creating a brand, keep it simple and focused. Brian Anderson, VP of Strategy and Marketing at FlexSteel Pipeline Technologies, shares the research that went into developing their identity.

A company website is not only a marketing and informational tool; it has to tell your brand’s story. Robin Tooms talks to Christine Warren, Marketing Director at the Houston Zoo, about how they knew it was time to upgrade their site and better tell their story.

Digging into analytics is a critical activity for marketers, whether they’re marketing online or offline. Daniel Cotlar, Chief Marketing Officer at Blinds.com, talks about what metrics their business finds most telling.

For the Houston Zoo, Zoo Lights was a great event that became the perfect targeted marketing campaign. Christine Warren, marketing director for the Houston Zoo, talks with Robin Tooms about their strategy for leveraging this huge event.

Crafting marketing messages around corporate vision and values: the best insights from Monica Silva, team lead of internal communications at Phillips 66 and Rob Camper, SVP, strategic brand director at Cadence Bank

The best marketing decisions come from good information about user. But getting that data can be a challenge. Robin Tooms talks to Daniel Cotlar, Chief Marketing Officer at blinds.com about how they test their marketing decisions.

Having truly valuable relationships with media can make the difference between marketing flying or flopping. Christine Warren, Marketing Director at the Houston Zoo talks about how their radio and television partnerships made Zoo Lights a success.

By keeping a finger on the customers’ pulse and acting as the eyes and the ears of the company, marketers drive the most effective innovations. Daniel Cotlar, Chief Marketing Officer at Blinds.com, shares the innovations that have made them the largest retailer of their kind in the world.

When you’re marketing a large-scale event that appeals to multiple audiences, the branding needs to be flexible. Christine Warren, Marketing Director at the Houston Zoo, talks about how they addressed some of those issues with Zoo Lights.