Author Savage BrandsCategories BrandonomicsLeave a comment on What does it take to make a great brand? What does it take to make a great brand?
What does it take to be a great brand? Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare, shares what she looks for in a good brand, such as staying true to your customer.
Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing low-interest services begins with building awareness Marketing low-interest services begins with building awareness
A marketing strategy for a low-interest service starts with building awareness. David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains how they build awareness for the TrueCost portal.
Author Savage BrandsCategories Design for GoodLeave a comment on Good on Purpose: Powerful Design Creates Real Change Good on Purpose: Powerful Design Creates Real Change
Savage believes in the power of using our talent for good. That’s why we established Savage Good, an initiative that provides strategic creative services to nonprofit organizations on a pro bono basis. Through Savage Good, powerful design has changed the lives of hundreds of people.
Author Savage BrandsCategories BrandonomicsLeave a comment on Community involvement creates sustainable business culture – If it fits Community involvement creates sustainable business culture – If it fits
Culture is critical to brand development, and it can only be sustained if skill sets, interests and causes are a good fit. Robin Tooms interviews Karen Love, Director of Practice Growth at PKF Texas.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand building creates trust and credibility, even beyond your customers Brand building creates trust and credibility, even beyond your customers
A brand can have broad-reaching impact beyond your customers – affecting everything from funding to regulatory requirements. Robin Tooms interviews Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System.
Author Savage BrandsCategories BrandonomicsLeave a comment on ‘Culture’ can be critical to your brand development ‘Culture’ can be critical to your brand development
Did you know that ‘Culture’ can be critical to your brand development? Robin Tooms interviews Karen Love, director of practice growth for accounting firm PKF Texas.
Author Savage BrandsCategories BrandonomicsLeave a comment on Revisiting great campaigns – inspiration for 2013 Revisiting great campaigns – inspiration for 2013
It has been a great year full of great marketing advice. There is plenty to get the wheels turning for 2013! This week Robin Tooms reviews a couple of great moments from Lisa Gordon Yunus, Director of Brand at Waste Management and Mark Rudkin, Executive Director of Marketing at the Jones School, at Rice University.
Author Savage BrandsCategories BrandonomicsLeave a comment on Three top tips for marketers from our Brandonomics guests Three top tips for marketers from our Brandonomics guests
Robin Tooms revisits three of her favorite guests from the 2012 episodes of Brandonomics and shares marketing tips and great advice for up-and-coming marketing professionals from the pro’s.
Author Savage BrandsCategories BrandonomicsLeave a comment on Have you lost your creative edge? Have you lost your creative edge?
David Brady, chief marketing officer at the Houston Zoo, gives tips on how marketers can stay on top of everything going on in their business while also finding inspiration for new marketing ideas.
Author Savage BrandsCategories BrandonomicsLeave a comment on Developing multicultural marketing messages Developing multicultural marketing messages
Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System discusses the College’s multicultural marketing strategy and the importance of crafting marketing messages that reinforce the College’s purpose of preparing students for success in stable, growth demand career positions.