Savage Thoughts

David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains why creating highly personalized web experiences leads to a better brand experience for users and better campaign results.

Think that other industries don’t have brand and marketing lessons for you? Think again! Robin Tooms interviews Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business on how he looked at his diverse industry background to pull in new ideas and best practices.

Laura Morris, Associate Vice Chancellor of Marketing and Communications at Lone Star College Systems, discusses with Robin how the Lone Star College System’s distinct brand purpose has helped them better serve thousands of students and become a leader in the higher education field.

David Brady, CMO of the Houston Zoo, explains how the Houston Zoo’s event marketing strategy has helped make the zoo an important part of the Houston community.

Data and market research should drive marketing strategy. David Quinn, Director of Brand and Communications Strategies at CenterPoint Energy, talks about how their research helped them hit customers’ pain points when marketing their TrueCost portal.

Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business talks with Robin about responsive design and the importance of looking beyond traditional channels and platforms.

David Brady, CMO of the Houston Zoo, discusses with Robin why creativity needs to be organic and what that means for meetings.

David Quin, director of brand and communications strategies at CenterPoint Energy reveals the connection between the TrueCost branding and the ultimate benefit to electricity consumers.

Host Robin Tooms catches up with Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business. Mark explains the new MBA DNA recruiting program at Rice University.

Lisa Gordon Yunus, Director of Brand at Waste Management discusses with Robin why it’s important to understand the beliefs and purpose that drive your brands success.