The DNA behind an innovative campaign
Host Robin Tooms catches up with Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business. Mark explains the new MBA DNA recruiting program at Rice University.
Learn why the grand vision of your brand drives success
Lisa Gordon Yunus, Director of Brand at Waste Management discusses with Robin why it’s important to understand the beliefs and purpose that drive your brands success.
How to find inspiration to innovate
David Brady, CMO of the Houston Zoo, shares with Robin some great advice on using inspiration to help innovate and keep your brand, a top brand.
Why your website is a critical brand tool
Mark Rudkin, Executive Director of Marketing for Rice University’s Jones School of Business discusses the importance of the website as a marketing tool, and why it’s one channel to focus on first.
Tips for Designers: Nailing the Interview
I can still remember my senior year of college… building a portfolio, researching places I dreamed of working and sending countless pleas for an interview.
Naughty or Nice? A Handy Chart to Test Your Holiday Spirit
Do you sing along to Christmas songs? Well, you may have great holiday spirit but you could also lack a spot on the ‘Nice’ list.
Work Is Fun
Savage is chockfull of hard working, dedicated individuals, but we like to have some fun, too. In an initiative to facilitate the little kid in all of us, we established a Fun Committee.
Spicing Things Up with the March of Dimes
Remember squeezing every ounce of Elmer’s glue out of the bottle, pouring on as much glitter as possible, and then flipping the paper over to reveal glittering swirls of sequins? We got to that AT WORK!
Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent.
Is it Time for a Brand Audit?
As the economy starts to perk up, more visibly in Houston then in other parts of the country, it may be time to measure your customers’ perception of your company.