Author Savage BrandsCategories BrandonomicsLeave a comment on Matching your brand’s voice to your audience Matching your brand’s voice to your audience
Sometimes it takes a fresh perspective to determine the voice that best matches your brand. Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc., talks about bringing on Brooke Shields as spokesperson.
Author Savage BrandsCategories BrandonomicsLeave a comment on Integrating responsibility in every aspect of your business Integrating responsibility in every aspect of your business
Sustainability and corporate responsibility aren’t just initiatives — they should be an integral part of your business and your brand. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how a commitment to responsibility guides every business decision.
Author Savage BrandsCategories BrandonomicsLeave a comment on Translating your brand into a customer experience Translating your brand into a customer experience
Translating your brand into a customer experience means meeting customers’ needs in a way that makes sense in the context of your branding. Chloe Dao, fashion designer and owner of Chloe Dao boutique, talks to Robin Tooms about how she she turned her brand into a customer experience that keeps people coming back.
Author Savage BrandsCategories BrandonomicsLeave a comment on How marketers gain the ear of upper management How marketers gain the ear of upper management
How can marketers earn a voice among upper management? Brooke Mathes-Yep, Vice President of Corporate Marketing for NCI Building Systems talks to Savage’s Robin Tooms about how she earned a place at the table.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions
A strong, positive culture is a critical part of a successful business — and an even more critical part of successfully combining companies through an acquisition or merger. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays when combining organizations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Great brands maintain effectiveness by staying true Great brands maintain effectiveness by staying true
How do the great brands maintain their effectiveness? Robin Tooms visits with Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare about what keeps the great brands on top.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays in defining employee actions.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media has democratized brand building How social media has democratized brand building
Social media ushered in a new era for marketers, where customers drive the conversation and agility is key to successful marketing. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how social media is democratizing marketing.
Author Savage BrandsCategories BrandonomicsLeave a comment on Balancing your company brand and personal identity Balancing your company brand and personal identity
A great company brand can be influenced by your personal identity — but how do you maintain a balance between the two? Chloe Dao, women’s apparel designer and entrepreneur extraordinaire speaks to Robin Tooms about making her brand reflect her.
Author Savage BrandsCategories BrandonomicsLeave a comment on Determining whether your marketing efforts are working Determining whether your marketing efforts are working
How do you know if your marketing is effective? Karen Love, Director of Practice Growth at PKF Texas, talks about how the firm measures the success of its culture and marketing.