The Power of Employee Experience Vision

Crafting an employee experience vision is an exercise in making leadership’s intentions for the type of environment and experiences they “want for” employees clear.

Crafting an employee experience vision is an exercise in making leadership’s intentions for the type of environment and experiences they “want for” employees clear. More often than not, when entering into discussions about their desired company culture, we see leadership begin with what they “want from” their employees – productivity, innovation, accountability. This understanding, while important, misses perhaps the most crucial element to building a resilient and sticky culture.

Shifting the narrative from want “from” to want “for” is not just a subtle change—it’s a game-changer. It’s the difference between a workplace that leaves employees feeling drained and one that energizes and inspires them to achieve their best. This simple yet powerful reframing is key to creating an environment where employees are not only motivated but also genuinely invested in the company’s success.

What Do You Want for Your Employees?

To build a culture that truly engages and motivates, it’s essential to define the experience you want your employees to have within your company. This involves answering questions such as: What are the outcomes we hope to create for employees? What experiences, structures, processes, etc. must exist within our organization to make these outcomes possible for employees? How must leadership show up to create these outcomes for employees?

Unfortunately, many organizations miss this critical step. They focus on setting expectations for performance without considering the conditions needed to foster that performance. The result is often a disconnect between what the company asks of its employees and what it provides them in return.

A helpful first step in bridging this gap is by defining what we at Savage Brands call an Employee Experience Vision. The process goes beyond simply defining what you want from your employees; it’s about crafting a vision of what you want for them—one that aligns with your company’s purpose, values and long-term goals.

Crafting an Employee Experience Vision

Assuming you have a clear articulation of your Foundational Statements – purpose, mission, vision, values and behaviors – an Employee Experience Vision can be crafted to support it. This vision provides a clear understanding of how the Foundational Statements inform every aspect of the employee experience, guiding how your values and purpose are brought to life in the workplace. This clarity leads to a shared set of intentions for the kinds of experiences and outcomes you want to create for your staff.

The Benefits of an Employee Experience Vision

A well-crafted Employee Experience Vision can significantly influence an organization’s culture and performance. When leadership is aligned and committed to this vision, it fosters a culture where employees feel valued, motivated and connected to the company’s purpose. This, in turn, drives higher levels of engagement, satisfaction and performance, creating a positive feedback loop that supports long-term success.

Furthermore, a compelling narrative and supporting messaging can be developed from this vision, ensuring that your employer brand is both authentic and inspiring. This alignment and commitment to shaping new experiences within your organization lead to a culture that not only attracts top talent but also retains it, fostering enduring relationships and driving your business toward its desired outcomes.

In Conclusion

At Savage Brands, we help organizations develop this vision, guiding leadership to fully embrace and implement it throughout the organization. By doing so, you can create an employer brand that not only attracts and retains top talent but also drives cultural and organizational success.

Ready to transform your employee experience into a powerful driver of success? Let’s work together to make it happen.