Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on When the Going Gets Tough, the Tough Get Purposeful When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on The Backflip Theory: Execution is More Than Just Knowledge The Backflip Theory: Execution is More Than Just Knowledge
When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions
A strong, positive culture is a critical part of a successful business — and an even more critical part of successfully combining companies through an acquisition or merger. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays when combining organizations.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself.