Author: Jackie Dryden
When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Ask the Right Questions to Get the Right Budget
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
The Backflip Theory: Execution is More Than Just Knowledge
When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods.
Kudos to Companies Leading with Purpose: Tomball Ford
I picked up a print edition of the Houston Chronicle today, and it was so refreshing to read about a local car dealership who is interested in the customer experience and their community. Many companies give these words lip service, but Tomball Ford is shouting it out and backing it up with their actions.
Back to High School: Microsoft Gets a Low Grade on Employee Engagement
Top performing companies are ones who focus on their purpose (the reason why they exist as a company) and empower each employee to deliver on that purpose.
Tips for Effective Communications – Stop when there is nothing more to take away
When marketing our companies, we seem to have an incurable itch to put everything and the kitchen sink into our communications. We erroneously believe that the more we tell our audiences, the better they will understand why they need our products and services.
Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.