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Every company has a culture, whether it’s intentional or not.

Bethany Andell talks with Laura Richardson, CEO of Frazer, about purpose. Laura talks about the unintentional culture of her grandfather’s company and explains how they unleash the potential of every employee at Frazer.

Creative ways to learn and grow builds trust and employee engagement.

Bethany Andell is discussing values and purpose with Curtis Hite of IT services firm Improving. Curtis details success through involvement, a way to give recognition to employees going above and beyond. His is a point system that is getting amazing results.

Becoming a trusted company, and industry, comes from living strong core values

Savage Brands’ Bethany Andell interviews Curtis Hite of IT services firm Improving. Curtis is building his brand with a culture based on the teachings of Conscious Capitalism as he seeks to rebuild trust in the IT community.

Is Your Mission Statement Dying on Your Wall?

Having a mission statement is more than a declaration of a company’s intent. A mission statement should be memorable, invoke inspiration, and call the audience to action. But having a mission statement and living it are entirely separate things.

Are Today’s Business Leaders Losing Their Vision?

One of my favorite ad headlines states, “You don’t open a Bike Shop to Run a Balance Sheet.” You open a bike shop because you love bicycles. You are passionate about riding them, talking about them and sharing them with others. This is how most great businesses are started. Someone with a personal passion recognizes a need in the marketplace, takes a risk and starts a company to share their vision with the world.

Using a company “manifesto” to share how you visibly display purpose and culture to your customers

What happens when you have mad scientists on staff? Just check the manifesto. (The magic is not only in the ink.) Savage’s Bethany Andell continues her visit with Patricia Quinlan, chairman and owner of InkJet Inc.

Want your employees to be brand advocates? Help them see and recognize behaviors that matter.

Purpose and behavior can bring a company’s values to life. Are your employees advocates for your brand? Savage’s Bethany Andell continues her visit with Patricia Quinlan, a maverick spirit who is also chairman and owner of InkJet Inc.