Author Alyce EysterCategories Content Marketing, Technology, Web + Online MarketingLeave a comment on ChatGPT and the Marketing Landscape ChatGPT and the Marketing Landscape
In any industry, it is important to understand tools and adopt new technologies and resources.
Author David IriasCategories Design, Technology, Web + Online MarketingLeave a comment on Three Important Considerations When Updating Your Website Three Important Considerations When Updating Your Website
We live in a digital world where information is in the palm of our hands.
Author Heather ManesCategories Innovation, Strategy, TechnologyLeave a comment on A New Internet is Coming. Get Ready for the Metaverse. A New Internet is Coming. Get Ready for the Metaverse.
The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on For marketing videos, planning makes all the difference For marketing videos, planning makes all the difference
Given the trend toward greater video content consumption online, you’re likely considering video as a greater portion of your marketing mix this year. Video can be effective, and budget-friendly, if you take the time up front to prepare your strategy and resources to get the most out of this effort.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on Ready for My Close-Up: Using Video to Drive Sales Ready for My Close-Up: Using Video to Drive Sales
We live in a world increasingly dominated by video content. It’s true offline, with Americans watching an average of five hours of television each day, and it’s also true in the digital space. In fact, online video consumption is on the rise: Americans watched 47.1 billion online videos in November 2013 alone, up from 40 billion in the same time period the year before.
Author April LundyCategories SEO/SEM, Technology, Web + Online MarketingLeave a comment on Toppling a dangerous website myth: If you build it, they will come Toppling a dangerous website myth: If you build it, they will come
I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on Help! I need a CMS that fits my site Help! I need a CMS that fits my site
Imagine this: You’ve just launched a new website for your company, and you have a few content changes that need to be made. If your site was custom-built without a CMS, that means going back to the developer time and time again to make those edits. CMS platforms provide user-friendly tools for non-developers to make content and imagery changes to the website without any particular web expertise. It’s one of the many advantages to use a content management system – which is why so many of my clients are asking for a CMS.
Author April LundyCategories TechnologyLeave a comment on Network Security is Key: What Heartbleed Taught Businesses Network Security is Key: What Heartbleed Taught Businesses
The discovery of Heartbleed, an open-source OpenSSL bug that exploited missing code allowing for the exposure of data and server’s private master key, was a turning point for network security. Although detected quickly, it still was a security breach of epic proportions, and some have called it one of the worst vulnerability issues since commercial traffic began to flow on the Internet.