Making the Switch to GA4: A Marketing Team’s Experience Moving to A New Google Product
Our team shares its firsthand GA4 transition thoughts as we adjust to a new Google Analytics platform and anticipate the sunsetting of Universal Analytics.
Author Alyce EysterCategories Content Marketing, Technology, Web + Online MarketingLeave a comment on ChatGPT and the Marketing Landscape ChatGPT and the Marketing Landscape
In any industry, it is important to understand tools and adopt new technologies and resources.
Author Sarah Snyder-CastañedaCategories Strategy, Web + Online MarketingLeave a comment on Data Collection, Automation Top-of-Mind for Digital Teams Data Collection, Automation Top-of-Mind for Digital Teams
The digital marketing landscape is quickly evolving and top marketers around the world are asking the same questions.
Author Azan DhananiCategories Strategy, Web + Online MarketingLeave a comment on Local Search And Why It Matters Local Search And Why It Matters
Every business benefits from improved local search rankings.
Author David IriasCategories Design, Technology, Web + Online MarketingLeave a comment on Three Important Considerations When Updating Your Website Three Important Considerations When Updating Your Website
We live in a digital world where information is in the palm of our hands.
Author Care GerlandCategories Strategy, Web + Online MarketingLeave a comment on Apple Mail Privacy Protection is here. How does this impact your email marketing? Apple Mail Privacy Protection is here. How does this impact your email marketing?
This article is co-written by Care Gerland & Andrew Peng
Author Bethany AndellCategories Marketing Communications, Strategy, Web + Online MarketingLeave a comment on Three Existing Resources to Consider in Your Digital Marketing Efforts Three Existing Resources to Consider in Your Digital Marketing Efforts
All businesses are trying to save time and money, and do more with less.
Author Bethany AndellCategories Marketing Communications, Strategy, Web + Online MarketingLeave a comment on Questions to Ask as You Move Your Sales Journey Online Questions to Ask as You Move Your Sales Journey Online
The last six months have prompted leaders to rethink their customer sales experiences.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on For marketing videos, planning makes all the difference For marketing videos, planning makes all the difference
Given the trend toward greater video content consumption online, you’re likely considering video as a greater portion of your marketing mix this year. Video can be effective, and budget-friendly, if you take the time up front to prepare your strategy and resources to get the most out of this effort.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on Ready for My Close-Up: Using Video to Drive Sales Ready for My Close-Up: Using Video to Drive Sales
We live in a world increasingly dominated by video content. It’s true offline, with Americans watching an average of five hours of television each day, and it’s also true in the digital space. In fact, online video consumption is on the rise: Americans watched 47.1 billion online videos in November 2013 alone, up from 40 billion in the same time period the year before.