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Designing a Culture People Can Feel

Posted on Categories Branding, Culture/Employee Engagement, StrategyTags

Joy, connection and shared experience are leadership responsibilities, not perks

Somewhere along the way, work became synonymous with pressure. Deadlines. Deliverables. Performance metrics. And if you’re enjoying yourself too much? You must not be working hard enough. But what if we’ve gotten it wrong?

A recent SmartBrief article introduced the idea of a “joy gap” in the workplace, which is the growing distance between how people feel at work and how they could feel. Leadership consultant Amy Leneker makes a compelling point: creating a culture of joy isn’t a luxury. It’s a leadership responsibility.

And when leaders start designing for joy instead of glorifying stress, everything changes. Engagement rises. Trust deepens. Performance becomes sustainable. That’s not soft. That’s strategy.

The Misunderstanding of “Fun”

For some, “fun at work” is defined by ping-pong tables or happy hours. But that’s not what we’re talking about here.

In The Power of Fun, Catherine Price reframes it entirely. True fun lives at the intersection of playfulness, connection and flow. It’s not forced or scheduled. It’s felt in those moments when you’re fully engaged, connected to others and immersed in what you’re doing.

You know it when you’re in it: fully engaged, losing track of time, building something alongside others. It’s energizing and it adds to the work. And most importantly, it’s human.

This aligns with the conversations we’re having. It’s also shaping how we think about culture. Not as something you describe, but as something people feel through connection and shared experiences. It also reflects what broader research on happiness and play continues to show: real joy comes from connection, engagement and shared experience, not surface-level perks.

Culture isn’t what you say. It’s what people feel.

What’s Missing at Work

Many organizations are still operating under an outdated belief: that stress signals importance and intensity signals value. But constant pressure without moments of release doesn’t create high performance. It creates burnout.

When people feel disconnected from their work, each other or a larger purpose, the work suffers. The “joy gap” isn’t about making work easier. It’s about making it more alive.

Joy Is a Cultural Signal

Culture is not what you say. It’s what people feel. And joy is one of the clearest signals of a healthy culture.

When people experience moments of genuine connection, creativity and shared momentum, trust builds faster, collaboration improves, ideas get better and the work becomes more meaningful.

This is where joy and performance intersect. It’s also where culture starts to do its real work. At Savage, one idea continues to surface: the power of connection. Not as a buzzword, but as a lived experience. The kind that brings people together, aligns them around something meaningful and allows better work to emerge. Joy lives inside that connection.

Leaders Design the Environment

This is where leadership matters most. Joy doesn’t happen by accident. And it’s not the responsibility of a committee alone. Leaders set the tone for what is valued:

  • Do we celebrate contributions or only outcomes?
  • Do we create space for interaction or just execution?
  • Do we encourage energy or reward exhaustion?

Designing for joy means being intentional about the moments in between the work – recognizing progress, not just results, connecting work to purpose and creating space for people to interact as humans, not just roles.

It requires a shift in mindset: from managing productivity to cultivating experience.

What It Looks Like in Practice

We’ve seen firsthand how powerful this can be. We’ve designed experiences centered around play as a way to unlock new thinking and build stronger relationships.

More recently, we’ve been hosting regular gatherings, bringing together people who are thinking differently about leadership and culture. The goal isn’t just networking. It’s connection. Conversation. Shared perspective.

And something interesting happens in those rooms. People show up differently. Walls come down. Ideas flow more freely. That’s not accidental. That’s designed.

How to Start Closing the Joy Gap

For leaders looking to build this into their culture, a few starting points:

  1. Recognize more than results
    Celebrate progress, effort and contribution in real time.
  2. Create space for connection
    Not every interaction needs an agenda. Some of the most valuable moments don’t.
  3. Reconnect people to purpose
    Help teams see how their work contributes to something larger.
  4. Rethink energy, not just output
    Sustainable performance comes from engaged, energized people.

A Final Thought

Joy at work isn’t about making everything fun. It’s about making work worth showing up for. When leaders take responsibility for designing environments where people can connect, contribute and feel fully engaged, joy becomes a natural outcome.

And when joy is present, the work doesn’t just get done. It gets better, and it means more.

Abby Lasaine VazquezDid you know Amazon’s Alexa actually has an older sister, Abby? Like Alexa, Abby is a fountain of knowledge on a variety of topics, but she is the ultimate resource – combining that knowledge with her account management, organizational and event-planning talents and a keen understanding of technology to positively impact all of us. Even better, she has more personality, less attitude, a spontaneous, infectious laugh and she doesn’t listen in on private conversations. As Savage’s Senior Brand Manager, Abby maintains a constant heads-down approach to work, orchestrating a continuous symphony of meetings, vendor negotiations and budget discussions, and developing strong partnerships with clients. Her knowledge of strategic planning and branding ensures a seamless integration of marketing communications including branding, media relations, community relations, websites and more. Abby graduated from Baylor University and works with clients such as Houston-Galveston Area Council Workforce, Baylor College of Medicine, Diamond Offshore, EDF, SEACOR Marine and SOFEC. Unlike Alexa, who works 24/7 and craves power, Abby manages to maintain a harmonious work/life balance, spending her time supporting her three girls and their various interests in school, sports, church while mentoring and volunteering for a number of community organizations.