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The Advantages of a Strong Company Culture to Employee Engagement

Posted on Categories Culture/Employee Engagement, Employer Branding, Savage ThinkingTags

A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.

These benefits are not just at a company level. Besides the obvious benefits of being happier to come into work each day, employees that felt engaged at work had 37% higher overall wellbeing compared with actively disengaged employees. In addition, workers who are engaged in their work tend to live a healthier life, exercising more and eating healthier foods.

Employee engagement starts at the executive leadership level. The leadership team must have established purpose, values and a vision that employees would want to be a part of. The company must also put a hiring strategy in place that will select employees who are the best fit for the culture.

For some companies, creating a positive work culture can seem like an unnecessary expense, but having a disengaged workforce can be significantly more costly to the company. In fact, according to a Gallup study, companies with disengaged employees see 37% more absenteeism, 49% more safety incidents, 60% more quality defects and 49% more turnover than companies with an engaged workforce.

Establishing a culture that engages employees requires careful thought and planning, an understanding of the purpose behind the company’s work and a commitment from executives and employees at every level. With strong leadership, a compelling vision and consistent internal communication, companies can develop a strong culture and begin taking advantage of the benefits of engaged employees.

For an example of a company that focuses on building and hiring for culture, watch this Brandonomics episode featuring PKF Texas.

Did you know that ‘Culture’ can be critical to your brand development? Robin Tooms interviews Karen Love, director of practice growth for accounting firm PKF Texas.

Avatar photoAs President at Savage Brands, Bethany is known for forging powerful connections – connecting people to people and connecting companies with the fresh ideas that make their brands purposeful. In her recent book, "Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose," Bethany conveys to business leaders the importance of leading with purpose.


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