Author Savage BrandsCategories BrandonomicsLeave a comment on Reshaping an organization around purpose takes time Reshaping an organization around purpose takes time
Truly changing an organization takes time. Jim Manskey, President of TBG Partners, shares his experience with what it takes to truly reshape a company around purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Feed your employees’ growth to grow your company Feed your employees’ growth to grow your company
When your employees are better, your company is better. Gene Gray, President of Innovative-IDM, shares how their annual employee growth meeting “feeds” their employees to improve their company.
Author Savage BrandsCategories BrandonomicsLeave a comment on Rebranding? Look deeper to find your core purpose Rebranding? Look deeper to find your core purpose
When companies go into a rebrand, they have an opportunity to look beyond the way things have always been done — to purpose. Jim Manskey, President at TBG partners, talks about how taking a deeper look at their business changed everything down to the way they tell stories.
Author Savage BrandsCategories Culture/Employee Engagement, Internal CommunicationsLeave a comment on Everyone is CEO of something: Surprising inspiration from a valve company Everyone is CEO of something: Surprising inspiration from a valve company
I recently went to a client kick-off meeting with MOGAS Industries, a valve company that we are consulting for. It was a rainy, dreary day when we pulled up to a bright and welcoming campus.
Author Savage BrandsCategories BrandonomicsLeave a comment on Storytelling and constant employee engagement are critical to culture Storytelling and constant employee engagement are critical to culture
Storytelling and daily touchpoints help new employees integrate into your company culture. Gene Gray, President of Innovative-IDM, talks about the onboarding and continual employee engagement processes that help them deliver “legendary customer service.”
Author Savage BrandsCategories BrandonomicsLeave a comment on Incoming leader rallies employees by committing to purpose Incoming leader rallies employees by committing to purpose
Business leaders transitioning in have the challenge of alleviating employees’ fears and rallying them behind a new focus and direction. Jim Manskey, President at TBG Partners, shares how their newly defined purpose helped both him and the company successfully transition.
Author Savage BrandsCategories BrandonomicsLeave a comment on Creating a Message Around Vision and Values Creating a Message Around Vision and Values
Brandonomics guests Monica Silva, team lead of internal communications at Phillips 66, and Rob Camper, strategic brand director at Cadence Bank, talk about how to shape good messaging around vision and values.
Author Savage BrandsCategories BrandonomicsLeave a comment on Don’t Let Data Distract You: Staying Focused on Key Initiatives Don’t Let Data Distract You: Staying Focused on Key Initiatives
When you have large volumes of data rolling in, how do you filter out what’s irrelevant and stay focused on key initiatives? Jack Whalen, Manager Brand Value at Phillips 66, talks about how they stay the course on their core initiatives.
Author Savage BrandsCategories BrandonomicsLeave a comment on Reaching Millennials: Translate your brand for a new generation Reaching Millennials: Translate your brand for a new generation
Growing you brand into the future means reaching Millennials, but how do you reach the upcoming generation and still maintain your historical brand value? Jack Whalen, Manager Brand Value at Phillips 66, shares how they translated their brand for a new generation.
Author Savage BrandsCategories BrandonomicsLeave a comment on The value of creativity when budgets are tight The value of creativity when budgets are tight
Companies have to understand the value of creativity when budgets are tight. Joel Tarver, former Senior Manager of Digital Marketing at Baker Hughes, talks about how paying for smart thinking pays off.