Author Savage BrandsCategories BrandonomicsLeave a comment on Reach outside traditional branding teams roles for greater brand impact Reach outside traditional branding teams roles for greater brand impact
Brand and marketing teams can and should think bigger. They can look for opportunities to support the business in broader ways, which in turn helps the business see value in the brand. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how their team leverages branding to positively affect their partnerships worldwide.
Author Savage BrandsCategories Design, StrategyLeave a comment on Great design is not just beautiful – it’s purposeful Great design is not just beautiful – it’s purposeful
Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.
Author Savage BrandsCategories BrandonomicsLeave a comment on There are three corporate strategies — and you have to pick one There are three corporate strategies — and you have to pick one
There are only three possible strategies for your company to pursue — and as much as you may want to claim all three, you can only deliver one. Steve Brody, a Vistage International chair and President of Naviond US, shares his advice for leaders making strategic decisions.
Author Savage BrandsCategories BrandonomicsLeave a comment on The Key to Marketing Success: Realize You’re in a Laboratory The Key to Marketing Success: Realize You’re in a Laboratory
The most successful marketing efforts aren’t preplanned. They come from experimentation and studying customer behavior. Steve Brody, current chair at Vistage International and President of Naviond US, shares why the best marketers understand that they operate in a laboratory.
Author Savage BrandsCategories BrandonomicsLeave a comment on Want to grow your business? Narrow your focus Want to grow your business? Narrow your focus
Though it may seem counterintuitive, narrowing your focus as a company is a key factor for success. Steve Brody, a current chair of Vistage International and president of Naviond U.S., talks about how focusing on just the right market segment makes all the difference.
Author Savage BrandsCategories BrandonomicsLeave a comment on If the CEO doesn’t know the differentiator, how can the salespeople? If the CEO doesn’t know the differentiator, how can the salespeople?
When companies aren’t differentiated, it’s not a sales problem; it’s a CEO problem. Steve Brody, group chair of Vistage International, an organization of CEOs, shares his insights into where differentiation starts.
Author Savage BrandsCategories DesignLeave a comment on Mentorship: How to know what you know Mentorship: How to know what you know
As the old adage says, you don’t know what you don’t know. But the truth is that sometimes you don’t know what you do know – at least until someone asks you a question about it. That’s never been clearer to me than when I began mentoring a fellow designer.
Author Savage BrandsCategories BrandonomicsLeave a comment on Company leaders: Don’t be afraid to get silly and have fun Company leaders: Don’t be afraid to get silly and have fun
Cultures that engage and empower employees aren’t dry and dull; one of the best ways to encourage positive behaviors and beliefs in your people is to have fun with them. Gene Gray, President at Innovative-IDM, shares the story of how a little silliness with a buzzer turned into a company mascot and a constant celebration of their customers.
Author Savage BrandsCategories BrandonomicsLeave a comment on The key to making change initiatives effective The key to making change initiatives effective
What one thing can you do to make a change initiative work? Jim Manskey, President at TBG Partners, talks about pinpointing influencers, who have made all the difference in their shift toward purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Be innovative in reinforcing critical brand behaviors Be innovative in reinforcing critical brand behaviors
Do your company processes support the right behaviors from your employees to reinforce your brand? Gene Gray, President of Innovative-IDM, shares how they crafted innovative business processes to build a culture that supports their brand positioning.