Creating A Compelling Purpose Statement
Purpose is the lynchpin for building an engaging and lasting brand or culture; and every business needs one.
Crafting Values That Work
Values are a critical element to a brand or culture’s foundation.
Going Beyond Mission, Vision, and Values to Move Organizations Forward
We believe that in any effort, where one starts has everything to do with where one ends up.
Purposeful Leadership: Is It Time To Revise Your Foundational Statements?
As our organizations develop and as our beliefs about the role of business evolve, our Foundational Statements may need to change.
The Best Part
I recently had someone ask me, “What’s your favorite part of a project/engagement?” “Oh, that’s definitely got to be the…well…hmm,”
Purposeful Leadership in Times of Crisis
In a time of crisis effective leaders are bolstered by purpose. Learn how purpose guides them in decision making, strategy and communications.
The Astros Had a Culture Problem, Not a Cheating One
As I write this, the Houston Astros are fresh off of hiring a new manager.
Bottom Line Social Media Metrics for the C-Suite
Two cups of coffee, a few clicks of the mouse and BAM! – analytics that’ll blow your boss’ socks off, complete with context, emphasis and emotion displayed so you don’t have to add, “you had to be there” to the end of your marketing report.
Ah, yes. If only it was that easy.
Bethany Andell featured on “WatchHerWork”
Watch Bethany answer some tough questions on power and money for WatchHerWork.
Jackie Dryden featured on “WatchHerWork”
Watch Jackie answer some tough questions on career transitions, office dynamics, and believing in your creativity for WatchHerWork.