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Before you start a rebrand, look at your corporate strategy and customer alignment first

Multiple brands, bundled solutions, corporate strategy, and rebrands can create chaos on so many levels. And where is the customer in all of this? Robin Tooms asks Chris Levy, Global Marketing Director at Quest Integrity Group.

Celebrating Client Work! Savage Brands Honored with IABC Bronze Quill Awards

Savage Brands was honored recently with three awards from the Houston Chapter of the International Association of Business Communicators (IABC) in its 2016 Bronze Quill Awards competition—one of the premier awards program for Houston area communicators. Winning entries reflect the best communications strategies, branding and design.

Do you feel like half of your digital ad dollars are wasted? Not so when you advertise with insights.

Why would a company want to spend money on something like a Data Management Platform (DMP)? (Hint: because working from insights means that your ad dollars are hitting the right people.) Robin Tooms talks DMP with Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota to hear about one way companies counteract this challenge.

What are you doing to promote conversations that matter in your industry?

We’ve all heard about how important it is to be thought leaders in our industry, but this is easier said than done. See how IHS has shaped strategic conversations at its CERAweek conference. Robin Tooms gets the whole story when she hosts Shavonnah Schreiber, director of global campaigns and events at IHS, Inc.

Data Management Platform – The missing link in segmenting and targeting your digital advertising

What is a Data Management Platform (DMP) and how do you use it? Robin Tooms talks about why this is more than marketing’s next “shiny object” with Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota.

Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 5

Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.

A Big Brand Challenge: Putting Houston first for Super Bowl audiences

Logos are challenging because you have to get across the core essence of your brand in just a few marks. And this challenge is even greater when the audiences are broad. So how do you appeal to the many audiences of the Super Bowl while keeping the core idea of excitement? Robin Tooms asks Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee.