Author: Savage Brands
Is it time for a brand refresh? Look at the purpose of who you are, who you serve and your future.
Do brands—even innovative ones—need updating? Can a good brand really get stuck with an outdated perception? Steve Lufburrow, President and CEO, Goodwill Houston answers all in his interview with Robin Tooms.
Build your thought leadership, and your brand, by showcasing unique perspectives
If you sell an intellectual product (that’s focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say
What’s the best way to celebrate a 70-year-old brand? Consistently live the mission, of course! Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston.
Working with an international brand – keeping the larger perspective to add value to your local market
As an autonomous part of Goodwill Industries, an international organization, each local group has a certain responsibility to protect the brand. Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston.
Brand clarity: align your strategy, unique value and offerings to stay focused
Should branding and corporate strategy be aligned? We think so. Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Save the Tamales! A Treasure Hunt of Creative Advertising
Even in my groggy morning stupor, I couldn’t help being curious about the graphic posters lining my route to work. “Save the Tamales from Ronald McDonald,” they read. The posters looked almost political in nature – black with an iconic fist raised into the air, grasping a — tamale?
Strategic partnerships need nurturing, and great communications, to succeed
Managing partnerships takes work, nurturing, focus and constant reassessment—somewhat like a marriage. Robin Tooms talks celebrations and analogies with Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center.
Leveraging globally created content into your local content marketing mix helps stretch marketing dollars
Can an international brand help the local affiliate? Under the right circumstances, it can add tremendous benefits. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Industries of Houston.
CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations
A new study by CompTIA on cybersecurity habits in the workplace shows that careless employee behaviors around technology are the biggest threats to information security in organizations.
Music as a communications tool? Yes, people relate to what’s “good for our soul”
Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.