There are only three possible strategies for your company to pursue — and as much as you may want to claim all three, you can only deliver one. Steve Brody, a Vistage International chair and President of Naviond US, shares his advice for leaders making strategic decisions.
The most successful marketing efforts aren’t preplanned. They come from experimentation and studying customer behavior. Steve Brody, current chair at Vistage International and President of Naviond US, shares why the best marketers understand that they operate in a laboratory.
Though it may seem counterintuitive, narrowing your focus as a company is a key factor for success. Steve Brody, a current chair of Vistage International and president of Naviond U.S., talks about how focusing on just the right market segment makes all the difference.
At a recent American Advertising Federation – Houston chapter luncheon, two Savages were honored. Ashley Rundall, Art Director, was named to the AAF-Houston board. Jackie Dryden, Purpose Architect, was presented the Living Legend award for her lifetime contributions to the organization.
When companies aren’t differentiated, it’s not a sales problem; it’s a CEO problem. Steve Brody, group chair of Vistage International, an organization of CEOs, shares his insights into where differentiation starts.
As the old adage says, you don’t know what you don’t know. But the truth is that sometimes you don’t know what you do know – at least until someone asks you a question about it. That’s never been clearer to me than when I began mentoring a fellow designer.
Cultures that engage and empower employees aren’t dry and dull; one of the best ways to encourage positive behaviors and beliefs in your people is to have fun with them. Gene Gray, President at Innovative-IDM, shares the story of how a little silliness with a buzzer turned into a company mascot and a constant celebration of their customers.
What one thing can you do to make a change initiative work? Jim Manskey, President at TBG Partners, talks about pinpointing influencers, who have made all the difference in their shift toward purpose.
Do your company processes support the right behaviors from your employees to reinforce your brand? Gene Gray, President of Innovative-IDM, shares how they crafted innovative business processes to build a culture that supports their brand positioning.