Author Savage BrandsCategories BrandonomicsLeave a comment on Top brands differentiate on a unique value combination and think beyond a “me too” approach Top brands differentiate on a unique value combination and think beyond a “me too” approach
Professional services firms have unique challenges around differentiating themselves; setting both the thought leadership and the relationship strategies in place. Robin Tooms chats with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Author Savage BrandsCategories BrandonomicsLeave a comment on The ongoing branding challenge – clarifying, communicating and connecting a brand’s purpose to create action The ongoing branding challenge – clarifying, communicating and connecting a brand’s purpose to create action
Being the keeper of a 70-year-old brand is a big responsibility; one that comes with its own challenges. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston to talk about how brands can better communicate mission and purpose to connect with customers and create action.
Author Savage BrandsCategories BrandonomicsLeave a comment on Two practices of great brands: evolve to stay relevant, and celebrate important milestones Two practices of great brands: evolve to stay relevant, and celebrate important milestones
How does a brand stay strong, and relevant, over 70 years? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discover how the organization continuously builds upon its brand platform.
Author Savage BrandsCategories Design for GoodLeave a comment on Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership
HOUSTON – (Sept. 28, 2015) When Savage Brands Design Director and Principal Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder, he expected to enjoy his favorite singer and a fantastic show. He got much more when Vedder inspired him to help make a difference in the lives of people battling a devastating and rare skin disease—Epidermolysis Bullosa (EB).
Author Savage BrandsCategories BrandonomicsLeave a comment on Co-branding can build strong partnerships, with careful brand stewardship Co-branding can build strong partnerships, with careful brand stewardship
Extending your global reach is a good thing but it also creates many moving pieces. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how branding has positively affected their partnerships worldwide.
Author Savage BrandsCategories Design for GoodLeave a comment on Winning a Sappi Ideas that Matter 2015 Grant: Music and Design Meet to Inspire Huge Change for Children with EB Winning a Sappi Ideas that Matter 2015 Grant: Music and Design Meet to Inspire Huge Change for Children with EB
When Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder in 2012, he expected to see his favorite singer put on another fantastic show. What he got was so much more. Doug walked away inspired to make a difference in the lives of people he has never even met.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories BrandonomicsLeave a comment on Match your brand name to the company you want to be Match your brand name to the company you want to be
To be successful, your company needs to “dress for the job you want” by matching your naming strategy to your larger brand strategy. David Skinner, CEO at KCA, talks about how their name change demonstrates who they want to be as a company.
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on Interview with Genesys Works: Supporting Houston’s Youth Supports Houston Business Interview with Genesys Works: Supporting Houston’s Youth Supports Houston Business
Robin Tooms interviewed Marian Davenport, executive director of Genesys Works – Houston, as guest host of The BusinessMakers Show. The two talked about how Genesys Works is benefitting Houston, both through its empowerment of at-risk youth and its benefit to its corporate partners.
Author Savage BrandsCategories BrandonomicsLeave a comment on Reach outside traditional branding teams roles for greater brand impact Reach outside traditional branding teams roles for greater brand impact
Brand and marketing teams can and should think bigger. They can look for opportunities to support the business in broader ways, which in turn helps the business see value in the brand. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how their team leverages branding to positively affect their partnerships worldwide.