Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging globally created content into your local content marketing mix helps stretch marketing dollars Leveraging globally created content into your local content marketing mix helps stretch marketing dollars
Can an international brand help the local affiliate? Under the right circumstances, it can add tremendous benefits. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Industries of Houston.
Author Savage BrandsCategories Internal CommunicationsLeave a comment on CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations
A new study by CompTIA on cybersecurity habits in the workplace shows that careless employee behaviors around technology are the biggest threats to information security in organizations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Music as a communications tool? Yes, people relate to what’s “good for our soul” Music as a communications tool? Yes, people relate to what’s “good for our soul”
Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.
Author Savage BrandsCategories Design for GoodLeave a comment on Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership
HOUSTON – (Sept. 28, 2015) When Savage Brands Design Director and Principal Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder, he expected to enjoy his favorite singer and a fantastic show. He got much more when Vedder inspired him to help make a difference in the lives of people battling a devastating and rare skin disease—Epidermolysis Bullosa (EB).
Author Savage BrandsCategories Design for GoodLeave a comment on Winning a Sappi Ideas that Matter 2015 Grant: Music and Design Meet to Inspire Huge Change for Children with EB Winning a Sappi Ideas that Matter 2015 Grant: Music and Design Meet to Inspire Huge Change for Children with EB
When Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder in 2012, he expected to see his favorite singer put on another fantastic show. What he got was so much more. Doug walked away inspired to make a difference in the lives of people he has never even met.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories Design, StrategyLeave a comment on Great design is not just beautiful – it’s purposeful Great design is not just beautiful – it’s purposeful
Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.
Author Savage BrandsCategories Culture/Employee Engagement, Internal CommunicationsLeave a comment on Everyone is CEO of something: Surprising inspiration from a valve company Everyone is CEO of something: Surprising inspiration from a valve company
I recently went to a client kick-off meeting with MOGAS Industries, a valve company that we are consulting for. It was a rainy, dreary day when we pulled up to a bright and welcoming campus.
Author Savage BrandsCategories SustainabilityLeave a comment on Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report
Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.
Author Savage BrandsCategories Internal CommunicationsLeave a comment on Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy
It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.