The AMA Houston Crystal Awards, hosted by the American Marketing Association (AMA) Houston Chapter, is the largest marketing award show in Texas and recognizes marketing leaders in strategy, creativity and innovation. It is attended by more than 650 professionals—the marketing créme de la créme from virtually every industry and career level.
Savage Brands captured the prestigious Best of Show award at the 2017 Business Marketing Association (BMA) Lantern Awards of Texas competition as well as three other awards for client branding work.
These upcoming events are symbolic of Texas-sized strength and resilience within our industry. We feel these are important organizations and events to support, and you’ll see fellow Savages out in force. Please join us – we would love to see you there too.
Inspired people engaged to work together towards a common purpose. That’s what you’ll get at the 2017 HR Houston Gulf Coast Symposium, Savage will be on hand to help you “Stand Out” with our hosted Unique Session. These interactive sessions offer the opportunity to personally participate and walk alway with greater learnings.
Conscious Capitalism 2017 is designed to deepen your practical application of the principles of Conscious Capitalism with high potency keynotes, new content for teams, multiple tracks of hands on practicums and rich opportunities to connect with and learn from peers.
Your executive team is a key stakeholder group in any rebrand process. The key here is to include them and to follow a strategic process. Why? Because you can’t solve big brand fragmentation challenges just by having a team work on the tactics – a new logo, or a new website. Robin Tooms interviews Chris Levy, Global Marketing Director at Quest Integrity, for ways to keep this process on track.
Budgets are tight, so wouldn’t you want to make sure your ad dollars are hitting your intended audience? Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some digital marketing tips to keep your ad buys safe and secure.
Marketers are concerned about omnichannel marketing, but this brings about new integration challenges, such as ‘what happens with the data on the backend?’. When you have the ability for your various systems to share data, such as with a Data Management Platform (DMP), you can better ‘connect the dots’ with all interactions. Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some insights from the Google Performance Summit and how Google is playing a friendlier role in a DMP.