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“How to Love Every Monday” at the HR Houston Gulf Coast Symposium on HR Issues

Inspired people engaged to work together towards a common purpose. That’s what you’ll get at the 2017 HR Houston Gulf Coast Symposium, Savage will be on hand to help you “Stand Out” with our hosted Unique Session. These interactive sessions offer the opportunity to personally participate and walk alway with greater learnings.

Join Savage at Conscious Capitalism 2017 – “Pitfalls on the Path to Purpose” Presentation

Conscious Capitalism 2017 is designed to deepen your practical application of the principles of Conscious Capitalism with high potency keynotes, new content for teams, multiple tracks of hands on practicums and rich opportunities to connect with and learn from peers.

Build a brand, and not just a logo, by getting the C-suite involved

Your executive team is a key stakeholder group in any rebrand process. The key here is to include them and to follow a strategic process. Why? Because you can’t solve big brand fragmentation challenges just by having a team work on the tactics – a new logo, or a new website. Robin Tooms interviews Chris Levy, Global Marketing Director at Quest Integrity, for ways to keep this process on track.

Tips on how to plan and monitor your digital media placements to protect your advertising budget

Budgets are tight, so wouldn’t you want to make sure your ad dollars are hitting your intended audience? Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some digital marketing tips to keep your ad buys safe and secure.

Is Google playing a bigger role in your data? If you’re an integrated marketer, the answer is Yes.

Marketers are concerned about omnichannel marketing, but this brings about new integration challenges, such as ‘what happens with the data on the backend?’. When you have the ability for your various systems to share data, such as with a  Data Management Platform (DMP), you can better ‘connect the dots’ with all interactions. Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some insights from the Google Performance Summit and how Google is playing a friendlier role in a DMP.

Before you start a rebrand, look at your corporate strategy and customer alignment first

Multiple brands, bundled solutions, corporate strategy, and rebrands can create chaos on so many levels. And where is the customer in all of this? Robin Tooms asks Chris Levy, Global Marketing Director at Quest Integrity Group.