Author Savage BrandsCategories BrandonomicsLeave a comment on Houston is central to the 2017 Super Bowl. And here is why it needs a logo to promote that. Houston is central to the 2017 Super Bowl. And here is why it needs a logo to promote that.
Two brands for the upcoming 2017 Super Bowl hosted in Houston. Why? Robin Tooms asks Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee for her perspective on why the Host Committee has an additional logo.
Author Savage BrandsCategories BrandonomicsLeave a comment on Need to be strategic in your marketing? A short guide to both the process and practice. Need to be strategic in your marketing? A short guide to both the process and practice.
Is it possible to be MORE strategic in how you market services, solutions and expertise? And how do you know you’re still on point? Robin Tooms gets specific with Shavonnah Schreiber, director of global campaigns and events at IHS.
Author Savage BrandsCategories BrandonomicsLeave a comment on Don’t succumb to “logo soup.” Targeted marketing is much more effective. Don’t succumb to “logo soup.” Targeted marketing is much more effective.
A huge initiative like the NCAA Men’s Final Four means lots of branded events – with each event offering a different value for specific demographics. That’s a lot of targeted marketing! Robin Tooms visits with Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four in Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Need to market an important event? Consider a well-timed media blitz. Need to market an important event? Consider a well-timed media blitz.
The 2016 NCAA Men’s Final Four Houston Local Organizing Committee is in full blitz mode, especially now that Rodeo is over. Robin Tooms interviews Rachel Quan, VP of external operations for more insight on how they manage their media dollars to drive attendance.
Author Savage BrandsCategories BrandonomicsLeave a comment on Going local with your brand – Grassroots marketing builds deep relationships in a community Going local with your brand – Grassroots marketing builds deep relationships in a community
It’s not just a game or two, it’s a total EVENT (and so much more)! Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee to talk about how she built excitement within Houston so that we benefit as a community.
Author Savage BrandsCategories BrandonomicsLeave a comment on Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach
Coordinating thousands of volunteers requires a massive effort, a strong strategy and detailed communications. Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee.
Author Savage BrandsCategories BrandonomicsLeave a comment on Sharing personal stories can build connections and engagement with key audiences Sharing personal stories can build connections and engagement with key audiences
Nonprofits have unique needs around communicating with volunteers and donors to help drive support for their programs and those needs, in turn, can present specific messaging opportunities. Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.
Author Savage BrandsCategories BrandonomicsLeave a comment on A brand name can tell a story, and open doors to meaningful conversations A brand name can tell a story, and open doors to meaningful conversations
When a brand name can paint a picture for your organization’s purpose, it creates a platform for conversations, and helps to guide the way you tell your brand story. SEARCH has a great name in House of Tiny Treasures, and Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services to learn why.
Author Savage BrandsCategories BrandonomicsLeave a comment on Storytelling and consistent communications help overcome brand misperceptions Storytelling and consistent communications help overcome brand misperceptions
What’s in a name—other than a brand challenge? Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.
Author Savage BrandsCategories BrandonomicsLeave a comment on Communications around a new building move is important. Equip your team with key talking points to help them share WHY it’s important. Communications around a new building move is important. Equip your team with key talking points to help them share WHY it’s important.
Moving up is always a positive. For Houston’s SEARCH Homeless, it’s especially meaningful. Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.