The key to making change initiatives effective
What one thing can you do to make a change initiative work? Jim Manskey, President at TBG Partners, talks about pinpointing influencers, who have made all the difference in their shift toward purpose.
Be innovative in reinforcing critical brand behaviors
Do your company processes support the right behaviors from your employees to reinforce your brand? Gene Gray, President of Innovative-IDM, shares how they crafted innovative business processes to build a culture that supports their brand positioning.
Culture change is not a weekend event; it’s a journey
Culture change is more than one team-building weekend. Gene Gray, President at Innovative-IDM, shares how their company began the gradual journey to more powerful culture.
Reshaping an organization around purpose takes time
Truly changing an organization takes time. Jim Manskey, President of TBG Partners, shares his experience with what it takes to truly reshape a company around purpose.
Feed your employees’ growth to grow your company
When your employees are better, your company is better. Gene Gray, President of Innovative-IDM, shares how their annual employee growth meeting “feeds” their employees to improve their company.
Rebranding? Look deeper to find your core purpose
When companies go into a rebrand, they have an opportunity to look beyond the way things have always been done — to purpose. Jim Manskey, President at TBG partners, talks about how taking a deeper look at their business changed everything down to the way they tell stories.
Storytelling and constant employee engagement are critical to culture
Storytelling and daily touchpoints help new employees integrate into your company culture. Gene Gray, President of Innovative-IDM, talks about the onboarding and continual employee engagement processes that help them deliver “legendary customer service.”
Incoming leader rallies employees by committing to purpose
Business leaders transitioning in have the challenge of alleviating employees’ fears and rallying them behind a new focus and direction. Jim Manskey, President at TBG Partners, shares how their newly defined purpose helped both him and the company successfully transition.
Creating a Message Around Vision and Values
Brandonomics guests Monica Silva, team lead of internal communications at Phillips 66, and Rob Camper, strategic brand director at Cadence Bank, talk about how to shape good messaging around vision and values.
Don’t Let Data Distract You: Staying Focused on Key Initiatives
When you have large volumes of data rolling in, how do you filter out what’s irrelevant and stay focused on key initiatives? Jack Whalen, Manager Brand Value at Phillips 66, talks about how they stay the course on their core initiatives.