Reaching Millennials: Translate your brand for a new generation
Growing you brand into the future means reaching Millennials, but how do you reach the upcoming generation and still maintain your historical brand value? Jack Whalen, Manager Brand Value at Phillips 66, shares how they translated their brand for a new generation.
The value of creativity when budgets are tight
Companies have to understand the value of creativity when budgets are tight. Joel Tarver, former Senior Manager of Digital Marketing at Baker Hughes, talks about how paying for smart thinking pays off.
Build brand consistency by supporting every area of the business in delivering value
Key to delivering a consistent brand: support every branch of your business in delivering what’s most important to customers. Jack Whalen, Manager Brand Value at Phillips 66, shares their strategy for maintaining their brand value.
Engaging partners to improve customer experience
Jack Whalen, Manager Brand Value at Phillips 66 talks about how they engage and educate their customers to ensure that the end consumer has the best experience possible with their brand.
Blending brands: Which messages are most important when two brands collide?
When two well-known brands collide, how do you determine which messages have the most weight? Sara Heald of Air Alliance Houston talks about how they’ve branded Earth Day Houston and the importance of its mission.
New technologies’ effect on role of marketers
How will coming digital technologies affect the role of marketers? Joel Tarver, former senior manager of digital marketing for Baker Hughes, talks about how new technology creates opportunities for collaboration.
Syncing brand launch activities leads to great results
How do you ensure the most impact for a new brand launch — and what does the feedback look like when you hit the nail on the head? Sara Heald, Development Director at Air Alliance Houston, talks about how they leveraged their new brand and have seen a huge impact as a result.
Purpose shapes communications; communications support purpose
Purposeful communications are shaped by your company purpose and also enrich your purpose. Joel Tarver, former senior manager, digital marketing at Baker Hughes, talks about how their digital marketing supports and is informed by their purpose.
Nonprofit organizations must tailor messaging to audience
Nonprofit organizations know the challenges of having to appeal to many, highly varied audiences. Sara Heald, development director at Air Alliance Houston, talks about how they tailor messages on social media based on the audiences they can best reach on each channel.
Recruiting through digital marketing is all about innovation
How does digital marketing recruit great talent? It’s all about innovation. Joel Tarver, senior manager of digital marketing for Baker Hughes talks about their recruitment story.