Savage Thoughts

David Brady, CMO of the Houston Zoo, explains how the Houston Zoo’s event marketing strategy has helped make the zoo an important part of the Houston community.

Data and market research should drive marketing strategy. David Quinn, Director of Brand and Communications Strategies at CenterPoint Energy, talks about how their research helped them hit customers’ pain points when marketing their TrueCost portal.

Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business talks with Robin about responsive design and the importance of looking beyond traditional channels and platforms.

David Brady, CMO of the Houston Zoo, discusses with Robin why creativity needs to be organic and what that means for meetings.

David Quin, director of brand and communications strategies at CenterPoint Energy reveals the connection between the TrueCost branding and the ultimate benefit to electricity consumers.

Host Robin Tooms catches up with Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business. Mark explains the new MBA DNA recruiting program at Rice University.

Lisa Gordon Yunus, Director of Brand at Waste Management discusses with Robin why it’s important to understand the beliefs and purpose that drive your brands success.

David Brady, CMO of the Houston Zoo, shares with Robin some great advice on using inspiration to help innovate and keep your brand, a top brand.

Mark Rudkin, Executive Director of Marketing for Rice University’s Jones School of Business discusses the importance of the website as a marketing tool, and why it’s one channel to focus on first.