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Find the metrics that are right for your company

Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at, shares how they determine which numbers to measure against.

Getting started: Immediate brand awareness for new brands & products

Generating immediate brand awareness is a challenge and necessity for start-ups. Jim Aivalis, CEO and president of Prometheus Energy Group and former president and CEO of ThruBit talks about how branding helped ready ThruBit for product launch.