Author Savage BrandsCategories BrandonomicsLeave a comment on Calling all CEOs: Get in on the branding conversation Calling all CEOs: Get in on the branding conversation
Branding is a business conversation, not a marketing conversation — and CEOs need to recognize its value. Jim Aivalis, president and CEO of Prometheus Energy Group talks about the difference that branding can make.
Author Savage BrandsCategories BrandonomicsLeave a comment on The power of effective branding The power of effective branding
What do you see when your branding is really working? Jim Aivalis, president and CEO of Prometheus Energy Group, talks about the power of effective branding.
Author Savage BrandsCategories BrandonomicsLeave a comment on Find the metrics that are right for your company Find the metrics that are right for your company
Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at Blinds.com, shares how they determine which numbers to measure against.
Author Savage BrandsCategories BrandonomicsLeave a comment on An awareness campaign that grabs audience attention An awareness campaign that grabs audience attention
How can you generate brand awareness for a new company and new product? Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies shares their approach to making their name known.
Author Savage BrandsCategories BrandonomicsLeave a comment on Getting started: Immediate brand awareness for new brands & products Getting started: Immediate brand awareness for new brands & products
Generating immediate brand awareness is a challenge and necessity for start-ups. Jim Aivalis, CEO and president of Prometheus Energy Group and former president and CEO of ThruBit talks about how branding helped ready ThruBit for product launch.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand development: Keep it simple, keep it focused Brand development: Keep it simple, keep it focused
When creating a brand, keep it simple and focused. Brian Anderson, VP of Strategy and Marketing at FlexSteel Pipeline Technologies, shares the research that went into developing their identity.
Author Savage BrandsCategories BrandonomicsLeave a comment on Website should tell your brand’s best story Website should tell your brand’s best story
A company website is not only a marketing and informational tool; it has to tell your brand’s story. Robin Tooms talks to Christine Warren, Marketing Director at the Houston Zoo, about how they knew it was time to upgrade their site and better tell their story.
Author Savage BrandsCategories BrandonomicsLeave a comment on Analytics are critical for marketers – online and offline Analytics are critical for marketers – online and offline
Digging into analytics is a critical activity for marketers, whether they’re marketing online or offline. Daniel Cotlar, Chief Marketing Officer at Blinds.com, talks about what metrics their business finds most telling.
Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging events for great, targeted campaigns Leveraging events for great, targeted campaigns
For the Houston Zoo, Zoo Lights was a great event that became the perfect targeted marketing campaign. Christine Warren, marketing director for the Houston Zoo, talks with Robin Tooms about their strategy for leveraging this huge event.
Author Savage BrandsCategories BrandonomicsLeave a comment on Building marketing messages from vision and values Building marketing messages from vision and values
Crafting marketing messages around corporate vision and values: the best insights from Monica Silva, team lead of internal communications at Phillips 66 and Rob Camper, SVP, strategic brand director at Cadence Bank