Branding is a business conversation, not a marketing conversation — and CEOs need to recognize its value. Jim Aivalis, president and CEO of Prometheus Energy Group talks about the difference that branding can make.
Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at Blinds.com, shares how they determine which numbers to measure against.
How can you generate brand awareness for a new company and new product? Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies shares their approach to making their name known.
Generating immediate brand awareness is a challenge and necessity for start-ups. Jim Aivalis, CEO and president of Prometheus Energy Group and former president and CEO of ThruBit talks about how branding helped ready ThruBit for product launch.
When creating a brand, keep it simple and focused. Brian Anderson, VP of Strategy and Marketing at FlexSteel Pipeline Technologies, shares the research that went into developing their identity.
A company website is not only a marketing and informational tool; it has to tell your brand’s story. Robin Tooms talks to Christine Warren, Marketing Director at the Houston Zoo, about how they knew it was time to upgrade their site and better tell their story.
Digging into analytics is a critical activity for marketers, whether they’re marketing online or offline. Daniel Cotlar, Chief Marketing Officer at Blinds.com, talks about what metrics their business finds most telling.
For the Houston Zoo, Zoo Lights was a great event that became the perfect targeted marketing campaign. Christine Warren, marketing director for the Houston Zoo, talks with Robin Tooms about their strategy for leveraging this huge event.
Crafting marketing messages around corporate vision and values: the best insights from Monica Silva, team lead of internal communications at Phillips 66 and Rob Camper, SVP, strategic brand director at Cadence Bank