Savage Thoughts

The best marketing decisions come from good information about user. But getting that data can be a challenge. Robin Tooms talks to Daniel Cotlar, Chief Marketing Officer at blinds.com about how they test their marketing decisions.

Having truly valuable relationships with media can make the difference between marketing flying or flopping. Christine Warren, Marketing Director at the Houston Zoo talks about how their radio and television partnerships made Zoo Lights a success.

By keeping a finger on the customers’ pulse and acting as the eyes and the ears of the company, marketers drive the most effective innovations. Daniel Cotlar, Chief Marketing Officer at Blinds.com, shares the innovations that have made them the largest retailer of their kind in the world.

When you’re marketing a large-scale event that appeals to multiple audiences, the branding needs to be flexible. Christine Warren, Marketing Director at the Houston Zoo, talks about how they addressed some of those issues with Zoo Lights.

What are the benefits of building a strong brand? Robin Tooms asks two experts: Janet Gurwitch, former CEO of Laura Mercier Cosmetics & Skincare; and Rob Camper, strategic brand director at Cadence Bank.

Savage’s Robin Tooms looks back at the best strategies for integrating marketing companywide, to bring value to areas of the business outside the traditional marketing domain. Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems, and Janet Gurwitch, founder and former CEO of Laura Mercier cosmetics, share their strategies for expanding marketing influence.

Getting employees excited about vision and values at the launch is one thing. How do you keep employees engaged with the corporate strategy in the long term? Monica Silva, Team Lead of Internal Communications at Phillips 66, discusses employee engagement strategies on Brandonomics.

Looking for a way to make your internal communications more compelling? Try using video. Monica Silva, team lead of internal communications at Phillips 66, discusses how a video starring their CEO made the launch of their spinoff company’s vision and values more successful.

Employees don’t respond to corporate-speak and an uninspiring vision. Monica Silva, team lead of internal communications at Phillips 66, talks about developing a vision and values that actually resonate with employees during her company’s spin-off from ConocoPhillips.

When communicating a company change, internal leaders – brand ambassadors – can make internal communications effective and positive. Monica Silva, team lead of internal communications at Phillips 66, talks to Brandonomics about how their brand ambassadors led the charge in their successful spin-off from ConocoPhillips.