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Brand building creates trust and credibility, even beyond your customers

A brand can have broad-reaching impact beyond your customers – affecting everything from funding to regulatory requirements. Robin Tooms interviews Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System.

Revisiting great campaigns – inspiration for 2013

It has been a great year full of great marketing advice. There is plenty to get the wheels turning for 2013! This week Robin Tooms reviews a couple of great moments from Lisa Gordon Yunus, Director of Brand at Waste Management and Mark Rudkin, Executive Director of Marketing at the Jones School, at Rice University.

Developing multicultural marketing messages

Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System discusses the College’s multicultural marketing strategy and the importance of crafting marketing messages that reinforce the College’s purpose of preparing students for success in stable, growth demand career positions.

Take a look outside your industry for marketing inspiration

Think that other industries don’t have brand and marketing lessons for you? Think again! Robin Tooms interviews Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business on how he looked at his diverse industry background to pull in new ideas and best practices.

How understanding your brand’s purpose leads to success

Laura Morris, Associate Vice Chancellor of Marketing and Communications at Lone Star College Systems, discusses with Robin how the Lone Star College System’s distinct brand purpose has helped them better serve thousands of students and become a leader in the higher education field.