Culture is critical to brand development, and it can only be sustained if skill sets, interests and causes are a good fit. Robin Tooms interviews Karen Love, Director of Practice Growth at PKF Texas.
A brand can have broad-reaching impact beyond your customers – affecting everything from funding to regulatory requirements. Robin Tooms interviews Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System.
It has been a great year full of great marketing advice. There is plenty to get the wheels turning for 2013! This week Robin Tooms reviews a couple of great moments from Lisa Gordon Yunus, Director of Brand at Waste Management and Mark Rudkin, Executive Director of Marketing at the Jones School, at Rice University.
David Brady, chief marketing officer at the Houston Zoo, gives tips on how marketers can stay on top of everything going on in their business while also finding inspiration for new marketing ideas.
Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System discusses the College’s multicultural marketing strategy and the importance of crafting marketing messages that reinforce the College’s purpose of preparing students for success in stable, growth demand career positions.
David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains why creating highly personalized web experiences leads to a better brand experience for users and better campaign results.
Think that other industries don’t have brand and marketing lessons for you? Think again! Robin Tooms interviews Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business on how he looked at his diverse industry background to pull in new ideas and best practices.
Laura Morris, Associate Vice Chancellor of Marketing and Communications at Lone Star College Systems, discusses with Robin how the Lone Star College System’s distinct brand purpose has helped them better serve thousands of students and become a leader in the higher education field.