Author Savage BrandsCategories BrandonomicsLeave a comment on Matching your brand’s voice to your audience Matching your brand’s voice to your audience
Sometimes it takes a fresh perspective to determine the voice that best matches your brand. Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc., talks about bringing on Brooke Shields as spokesperson.
Author Savage BrandsCategories BrandonomicsLeave a comment on Integrating responsibility in every aspect of your business Integrating responsibility in every aspect of your business
Sustainability and corporate responsibility aren’t just initiatives — they should be an integral part of your business and your brand. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how a commitment to responsibility guides every business decision.
Author Savage BrandsCategories BrandonomicsLeave a comment on Translating your brand into a customer experience Translating your brand into a customer experience
Translating your brand into a customer experience means meeting customers’ needs in a way that makes sense in the context of your branding. Chloe Dao, fashion designer and owner of Chloe Dao boutique, talks to Robin Tooms about how she she turned her brand into a customer experience that keeps people coming back.
Author Savage BrandsCategories BrandonomicsLeave a comment on How marketers gain the ear of upper management How marketers gain the ear of upper management
How can marketers earn a voice among upper management? Brooke Mathes-Yep, Vice President of Corporate Marketing for NCI Building Systems talks to Savage’s Robin Tooms about how she earned a place at the table.
Author Savage BrandsCategories BrandonomicsLeave a comment on Great brands maintain effectiveness by staying true Great brands maintain effectiveness by staying true
How do the great brands maintain their effectiveness? Robin Tooms visits with Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare about what keeps the great brands on top.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media has democratized brand building How social media has democratized brand building
Social media ushered in a new era for marketers, where customers drive the conversation and agility is key to successful marketing. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how social media is democratizing marketing.
Author Savage BrandsCategories BrandonomicsLeave a comment on Balancing your company brand and personal identity Balancing your company brand and personal identity
A great company brand can be influenced by your personal identity — but how do you maintain a balance between the two? Chloe Dao, women’s apparel designer and entrepreneur extraordinaire speaks to Robin Tooms about making her brand reflect her.
Author Savage BrandsCategories BrandonomicsLeave a comment on Determining whether your marketing efforts are working Determining whether your marketing efforts are working
How do you know if your marketing is effective? Karen Love, Director of Practice Growth at PKF Texas, talks about how the firm measures the success of its culture and marketing.
Author Savage BrandsCategories BrandonomicsLeave a comment on What does it take to make a great brand? What does it take to make a great brand?
What does it take to be a great brand? Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare, shares what she looks for in a good brand, such as staying true to your customer.
Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing low-interest services begins with building awareness Marketing low-interest services begins with building awareness
A marketing strategy for a low-interest service starts with building awareness. David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains how they build awareness for the TrueCost portal.