Savage Thoughts

Diversity among board members is important for companies, but prospective board members need to have a background and expertise to provide good insights. Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc. talks to Brandonomics about what she brings to the boardroom.

How does you make a brand more than a promise – a real experience for your customers? Rob Camper, a strategic brand director at Cadence Bank, talks to Brandonomics about how they’ve turned their branding into something customers can feel.

Marketing teams play a crucial role in overall brand strategy. Brooke Mathes-Yep, Vice President of Corporate Marketing at NCI Building Systems talks to Robin Tooms about how her team’s market research led to outstanding sales performance.

The most important factor in determining whether your brand journalism efforts will fly or flop is the strength of your team. To create great, innovative content that resonates with your brand’s audience, you need the best team available. Karen Love, Director of Practice Growth at PKF Texas, talks to Brandonomics about how her team works together toward effective brand journalism.

When you offer a broad range of products ands services, both tangible and intangible, a compelling, unified brand is the key to tying them all together. Rob Camper, Strategic Brand Director at Cadence Bank, talks about how they sell all their offerings with a single, purposeful brand – revolutionizing the banking experience.

Rebranding as you diversify your business can be chaotic. By getting internal buy-in with branding messages, you make sure your brand still comes truthfully out of your culture. Brooke Mathes Yep, vice president of corporate marketing at NCI Building Systems, talks about their rebranding efforts as they expanded their offerings.

When you simplify your brand, it can have a huge payoff. Robin Tooms continues the discussion with Chloe Dao, women’s apparel designer, about what her rebranding has meant for her business.

How do you know it’s time to rebrand? Robin Tooms talks to Chloe Dao, fashion designer and entrepreneur, about the decision to rebrand her boutique, and how she communicated the ‘why’ to her customers.

How do you identify a chance to revitalize an industry through a single brand? Robin Tooms talks with Rob Camper, Strategic Brand Director at Cadence Bank, about spotting branding opportunities in an industry with trust issues.

In a down economy, creating a brand that treats clients like partners is even more important, but it requires more creativity. Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems, talks to Savage’s Robin Tooms about NCI’s strategy for succeeding in a hard-hit industry.