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Don’t succumb to “logo soup.” Targeted marketing is much more effective.

A huge initiative like the NCAA Men’s Final Four means lots of branded events – with each event offering a different value for specific demographics. That’s a lot of targeted marketing! Robin Tooms visits with Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four in Houston.

Need to market an important event? Consider a well-timed media blitz.

The 2016 NCAA Men’s Final Four Houston Local Organizing Committee is in full blitz mode, especially now that Rodeo is over. Robin Tooms interviews Rachel Quan, VP of external operations for more insight on how they manage their media dollars to drive attendance.

Going local with your brand – Grassroots marketing builds deep relationships in a community

It’s not just a game or two, it’s a total EVENT (and so much more)! Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee to talk about how she built excitement within Houston so that we benefit as a community.

Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach

Coordinating thousands of volunteers requires a massive effort, a strong strategy and detailed communications. Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee.

Sharing personal stories can build connections and engagement with key audiences

Nonprofits have unique needs around communicating with volunteers and donors to help drive support for their programs and those needs, in turn, can present specific messaging opportunities. Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services.

A brand name can tell a story, and open doors to meaningful conversations

When a brand name can paint a picture for your organization’s purpose, it creates a platform for conversations, and helps to guide the way you tell your brand story. SEARCH has a great name in House of Tiny Treasures, and Robin Tooms interviews Thao Costis, CEO of SEARCH Homeless Services to learn why.

Is it time for a brand refresh? Look at the purpose of who you are, who you serve and your future.

Do brands—even innovative ones—need updating? Can a good brand really get stuck with an outdated perception? Steve Lufburrow, President and CEO, Goodwill Houston answers all in his interview with Robin Tooms.

Build your thought leadership, and your brand, by showcasing unique perspectives

If you sell an intellectual product (that’s focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.