There are many ways to make a company successful. At InkJet, mission, vision and values are purposeful to the tribe and critical to the individual. But what is the benefit of doing this? As it turns out, every company has many different stakeholders, and the common ground for all starts with connecting around purpose. Savage’s Bethany Andell interviews Patricia Quinlan, a maverick spirit who is also chairman and owner of InkJet, Inc.
Values rooted in passion and a strong purpose offer a winning combination for his company, and for their clients. Bret Farrar is back. The CEO and founding partner for Sendero Consulting visits with Savage’s Bethany Andell.
If you want to attract and hire good talent, your workplace user experience will be a factor. Bethany Andell continues her discussion with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
It’s a new world out there and the way we work is changing. Today’s workforce does not need a “warehouse,” it needs a “hub” of connections and collaboration. What’s a leader to do? Savage’s Bethany Andell asks Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
How do you get maximum energy from your employees? Is it about purpose, and where does strategy fit in? If you’re doing it right, it all works together as it connects and inspires. Savage’s Bethany Andell chats with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
Your executive team is a key stakeholder group in any rebrand process. The key here is to include them and to follow a strategic process. Why? Because you can’t solve big brand fragmentation challenges just by having a team work on the tactics – a new logo, or a new website. Robin Tooms interviews Chris Levy, Global Marketing Director at Quest Integrity, for ways to keep this process on track.
Budgets are tight, so wouldn’t you want to make sure your ad dollars are hitting your intended audience? Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some digital marketing tips to keep your ad buys safe and secure.
Marketers are concerned about omnichannel marketing, but this brings about new integration challenges, such as ‘what happens with the data on the backend?’. When you have the ability for your various systems to share data, such as with a Data Management Platform (DMP), you can better ‘connect the dots’ with all interactions. Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some insights from the Google Performance Summit and how Google is playing a friendlier role in a DMP.